Brutus Bone Broth launched Brutus on the Go as a convenient, travel-sized, pre-portioned product to support on-the-go dogs and their active owners. The product takes the form of a powdered product—a dried version of its original human-grade broth formula—that can be added to water to create a flavorful treat that dogs are sure to lap up quickly. The human-grade, all-natural broth product for dogs is packed with nourishing minerals and amino acids, plus health-boosting ingredients like glucosamine, chondroitin and turmeric.
The nutritious product is ideal for supporting pets during travel, road trips, camping and hiking or even just offering supplementation and hydration during the hot days of summer.
To support all needs, the single-use sticks can be purchased individually or in sets of three and 10.
Image Credit: Brutus Bone Broth
Key Themes Behind This Trend
- Powdered Pet Products
- Opportunity for companies to create convenient, powdered versions of pet products for on-the-go use.
- Healthy On-the-go Snacks
- Disruptive innovation opportunity in the pet food industry to develop portable, nutritious snacks for active dogs and their owners.
- Travel-friendly Pet Products
- Potential for creating travel-sized and pre-portioned pet products to cater to the needs of pet owners on-the-go.
Where This Applies
- Pet Food
- Opportunity for the pet food industry to innovate and create convenient, powdered products for dogs.
- Travel and Adventure
- Travel and adventure industry can tap into the growing market of pet owners who travel and engage in outdoor activities with their pets.
- Health and Wellness
- Opportunity for health and wellness industry to develop products that support pet health and hydration during travel and outdoor activities.
