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Dual-Brand Vehicle Concepts

These Vehicle Mashup Designs Merge the Best of Well-Known Brands

— November 14, 2018 — Autos
These vehicle mashup designs have been rendered by NeoMam Studios as a glimpse into what we might be able to expect if major car brands sought to collaborate with one another.

Each of the vehicles merge the aesthetics and features of brands with a rival including such pairings as Bentley and Ferrari, Nissan and Porsche, Volkswagen and Ford, Smart and Range Rover, and more. What's created is a new kind of vehicle for consumers to drive that combines the best of two brands to make the decision easier for those who are on the fence with who to choose for their next ride.

The vehicle mashup designs might be conceptual, but identify a branding approach that could help to draw more consumers back to car ownership.


Image Credit: Budget Direct
Trend Themes
1. Collaborative Vehicle Designs - The mashup designs showcase a trend of car brands collaborating to create unique vehicles.
2. Consumer-focused Customization - The designs offer consumers the opportunity to drive vehicles that combine their favorite brand features, catering to individual preferences.
3. Brand Reinvention - The mashup designs demonstrate the potential for car brands to reinvent themselves through innovative collaborations and stand out in the market.
Industry Implications
1. Automotive - Car manufacturers have an opportunity to explore collaborative partnerships and create unique vehicles that appeal to a wider range of consumers.
2. Consumer Goods - Brands outside the automotive industry can study the concept of collaboration to create innovative products that merge features from rival brands.
3. Marketing and Advertising - Marketers can leverage the concept of brand mashups to create engaging campaigns and draw consumer attention by highlighting unexpected collaborations.
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