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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,929 more

Rapid Test

As rapid COVID-19 tests become available, businesses are offering them as services

Trend - Companies across industries—from restaurants to airlines—are considering and launching rapid COVID-19 tests as a service to their guests. Given the limited availability of these tests at the moment, the option remains rather exclusive and available to higher-paying customers.

Insight - Consumers are eager to resume their normal lives, however, certain liberties—like dining out at a restaurant or travelling by air—carry substantial risks for their health. Conscious about the implications of their actions in the age of COVID-19, many are striving to place a premium on personal wellbeing and that of others. As a result, consumers are considering the hygiene and safety guidelines that each business follows. This, in turn, informs their level of comfort and allows them to make a calculated risk.
Workshop Question - How can your brand strengthen its own hygiene and safety rules during COVID-19?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 34 Examples:
85,331 Total Clicks
Date Range:
Mar 20 — Oct 20
Trending:
New and Mild
Consumer Insight Topics:

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