As rapid COVID-19 tests become available, businesses are offering them as services
Trend - Companies across industries—from restaurants to airlines—are considering and launching rapid COVID-19 tests as a service to their guests. Given the limited availability of these tests at the moment, the option remains rather exclusive and available to higher-paying customers.
Insight - Consumers are eager to resume their normal lives, however, certain liberties—like dining out at a restaurant or travelling by air—carry substantial risks for their health. Conscious about the implications of their actions in the age of COVID-19, many are striving to place a premium on personal wellbeing and that of others. As a result, consumers are considering the hygiene and safety guidelines that each business follows. This, in turn, informs their level of comfort and allows them to make a calculated risk.
Insight - Consumers are eager to resume their normal lives, however, certain liberties—like dining out at a restaurant or travelling by air—carry substantial risks for their health. Conscious about the implications of their actions in the age of COVID-19, many are striving to place a premium on personal wellbeing and that of others. As a result, consumers are considering the hygiene and safety guidelines that each business follows. This, in turn, informs their level of comfort and allows them to make a calculated risk.
Workshop Question - How can your brand strengthen its own hygiene and safety rules during COVID-19?
Trend Themes
1. Rapid COVID-19 Testing Services - Companies across industries—from restaurants to airlines—are considering and launching rapid COVID-19 tests as a service to their guests, presenting disruptive innovation opportunities for COVID-19 testing services.
2. Test-to-table Dining - Many restaurants are considering the possibility of test-to-table dining as rapid COVID-19 tests become available, offering potential for comfort and safety reassurance in a precarious time.
3. Airline Rapid Testing Services - Airlines are incorporating rapid COVID-19 testing as part of their passenger package, presenting a possible opportunity for expanding this service to more customers as test availability grows.
Industry Implications
1. Healthcare - The need for rapid COVID-19 tests presents opportunities for healthcare providers to expand in testing and diagnostic services.
2. Hospitality - COVID-19 testing services can be a value-add in boosting guest confidence and safety in hotels and restaurants.
3. Transportation - Airline rapid testing services can be extended to more routes and passenger classes as test availability grows, making it a disrupting innovation in the transportation industry.
4 Featured, 33 Examples:
37,384 Total Clicks
Date Range:
Mar 20 — Oct 20
Trending:
Mild
Consumer Insight Topics:
