Category
Business
Assisted Conversion
Trend cluster
Category
Rapid
Test
As rapid COVID-19 tests become available, businesses are offering them as services.
3.5
Trend score
Trend
What is the Rapid Test trend?
Rapid Test: Companies across industries—from restaurants to airlines—are considering and launching rapid COVID-19 tests as a service to their guests. Given the limited availability of these tests at the moment, the option remains rather exclusive and available to higher-paying customers.
Insight
The consumer insight behind the Rapid Test trend
Consumers are eager to resume their normal lives, however, certain liberties—like dining out at a restaurant or travelling by air—carry substantial risks for their health. Conscious about the implications of their actions in the age of COVID-19, many are striving to place a premium on personal wellbeing and that of others. As a result, consumers are considering the hygiene and safety guidelines that each business follows. This, in turn, informs their level of comfort and allows them to make a calculated risk.
Trend themes
Themes within the Rapid Test trend
Three behaviours holding the trend together01
Rapid COVID-19 Testing Services
Companies across industries—from restaurants to airlines—are considering and launching rapid COVID-19 tests as a service to their guests, presenting disruptive innovation opportunities for COVID-19 testing services.
02
Test-to-Table Dining
Many restaurants are considering the possibility of test-to-table dining as rapid COVID-19 tests become available, offering potential for comfort and safety reassurance in a precarious time.
03
Airline Rapid Testing Services
Airlines are incorporating rapid COVID-19 testing as part of their passenger package, presenting a possible opportunity for expanding this service to more customers as test availability grows.
Industry implications
What the Rapid Test trend means for industry
Where the trend changes the playbookFor
Healthcare
The need for rapid COVID-19 tests presents opportunities for healthcare providers to expand in testing and diagnostic services.
For
Hospitality
COVID-19 testing services can be a value-add in boosting guest confidence and safety in hotels and restaurants.
For
Transportation
Airline rapid testing services can be extended to more routes and passenger classes as test availability grows, making it a disrupting innovation in the transportation industry.
Workshop question
How can your brand strengthen its own hygiene and safety rules during COVID-19?
Trend signals
Trend signals for Rapid Test
Trend score 3.5 out of 10, from popularity 66%, activity 30%, freshness 9%.
Popularity66%
Activity30%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Rapid Test trend
4 featured examples from Mar 30 to Oct 8, 2020CategoryBusiness
Test-to-Table Dining
Ravel Hotel in New York Offers COVID-19 Testing for Guests and Staff
Disruptive innovation opportunity: The hospitality industry can implement test-to-table dining and rapid testing to enhance safety and attract guests during the pandemic.
CategoryBusiness
Airline Rapid Testing Services
Lufthansa is Offering Rapid COVID-19 Testing to Guests in October
As rapid COVID-19 testing becomes more widely available, healthcare service providers are presented with opportunities to offer testing services to businesses and individuals.
CategoryTech
Portable Virus Testing Machines
Abbott's Device Can Provide COVID-19 Test Results in Five Minutes
The fast test results provided by Abbott's portable virus testing machine present a disruptive innovation opportunity in the medical diagnostics industry.
CategoryLifestyle
Rapid Airplane Virus Testing
United Will Be Offering Rapid COVID Tests to Passengers
The airline industry has an opportunity to implement rapid testing programs to ensure safe air travel while also minimizing quarantines and travel restrictions.
