Although the average consumer isn't yet thinking about traveling for pleasure, products like safe travel kits are being created to give people more peace of mind when they are ready to return to the skies. Duty Free Innovation (DFI) created the FlySafe Travel Kit for airport retailers as a cost-effective way to support travelers on their journeys. The kit includes items like a reusable certified face mask, multiple pairs of disposable gloves, a pack of sanitizing wipes and an information card that offers tips for safe post-pandemic travel.
The product is being marketed as an impulse item, especially at a time when people are wary about traveling and want to minimize the infection rate.
Image Credit: Duty Free Innovation
What's Driving This Trend
- Safe Travel Kits
- Disruptive innovation opportunity: Develop customizable travel kits that cater to different traveler needs and preferences.
- Cost-effective Support
- Disruptive innovation opportunity: Create cost-effective support solutions for travelers, such as affordable safety kits.
- Post-pandemic Travel Tips
- Disruptive innovation opportunity: Develop digital platforms or apps that offer personalized post-pandemic travel tips and information.
Who This Affects Most
- Airport Retail
- Disruptive innovation opportunity: Introduce technology-driven retail experiences in airport terminals, such as interactive displays for safe travel kits.
- Travel Gear
- Disruptive innovation opportunity: Design and produce innovative travel gear that prioritizes hygiene and safety, addressing post-pandemic travel concerns.
- Tourism Technology
- Disruptive innovation opportunity: Develop tourism-focused technology solutions that enhance traveler safety and confidence during and after the pandemic.
