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The Panasonic Alpha Was Purpose-Built for the Chinese Market

 - Nov 22, 2018
References: studiofaporsche & luxurylaunches
Porsche is perhaps best known for its fleet of luxury vehicles, but the Panasonic Alpha is a unique washing machine designed by Studio F.A. Porsche. Created exclusively for the Chinese market, the luxe washing machine was specifically built for the needs of Chinese consumers. This focus lead to changes in the ventilation system of the machine as it had to stand up to the more humid environments that are felt between the Pacific and Yangtze.

In addition to a redesigned ventilation system, the Panasonic Alpha also brings more European features to the Chinese market. This includes a cleaner and more simple display that keeps switches, buttons, and gaps to a minimum. The body of the machine features an appealing brushed stainless steel housing and a TFT display that resembles a car's instrument cluster.