Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Panasonic Alpha Was Purpose-Built for the Chinese Market

 - Nov 22, 2018
References: studiofaporsche & luxurylaunches
Porsche is perhaps best known for its fleet of luxury vehicles, but the Panasonic Alpha is a unique washing machine designed by Studio F.A. Porsche. Created exclusively for the Chinese market, the luxe washing machine was specifically built for the needs of Chinese consumers. This focus lead to changes in the ventilation system of the machine as it had to stand up to the more humid environments that are felt between the Pacific and Yangtze.

In addition to a redesigned ventilation system, the Panasonic Alpha also brings more European features to the Chinese market. This includes a cleaner and more simple display that keeps switches, buttons, and gaps to a minimum. The body of the machine features an appealing brushed stainless steel housing and a TFT display that resembles a car's instrument cluster.