Chamomile is offered in food or snack options instead of just tea
Trend - Chamomile has long been used for its calming benefits in teas and topical skincare products, and it's now increasingly being incorporated into snacks that promote stress-relief and sleep-enhancing benefits.
Insight - When choosing food items, consumers are often looking for multiple benefits in one. Whether those are related to nutrition, mood or performance--people want more from the products they choose to indulge in. At a time when uncertainty around the future is rampant and consumer stress is high, products and services that prioritize mood regulation are popular in a range of industries.
Insight - When choosing food items, consumers are often looking for multiple benefits in one. Whether those are related to nutrition, mood or performance--people want more from the products they choose to indulge in. At a time when uncertainty around the future is rampant and consumer stress is high, products and services that prioritize mood regulation are popular in a range of industries.
Workshop Question - How is your brand prioritizing stress-relief for its customers?
Trend Themes
1. Functional Snacks - A product form that combines taste and functional benefits, appealing to health-conscious and stressed consumers.
2. Cbd-focused Products - A focus on CBD-infused products and relaxation formulas that help ease anxiety and other stressors.
3. Non-dairy Alternative Yogurts - Expansion of plant-based yogurt options appealing to consumers looking for low-sugar, dairy-free and organic options.
Industry Implications
1. Food and Beverage - Introducing new ingredient offerings of chamomile in sweet or savory items, appealing to the growing demand of healthier snack options.
2. CBD and Cannabis - To create wellbeing products that aid in relaxation by incorporating product offerings containing chamomile and other similar herbs.
3. Non-dairy - Incorporating chamomile into plant-based yogurts, offering a new flavor profile that caters to the growing demand of non-dairy alternatives.
