Category
Lifestyle
Assisted Choices
Trend cluster
Category
Chamomile
Snacking
Chamomile is offered in food or snack options instead of just tea.
4.4
Trend score
Trend
What is the Chamomile Snacking trend?
Chamomile Snacking: Chamomile has long been used for its calming benefits in teas and topical skincare products, and it's now increasingly being incorporated into snacks that promote stress-relief and sleep-enhancing benefits.
Insight
The consumer insight behind the Chamomile Snacking trend
When choosing food items, consumers are often looking for multiple benefits in one. Whether those are related to nutrition, mood or performance--people want more from the products they choose to indulge in. At a time when uncertainty around the future is rampant and consumer stress is high, products and services that prioritize mood regulation are popular in a range of industries.
Trend themes
Themes within the Chamomile Snacking trend
Three behaviours holding the trend together01
Functional Snacks
A product form that combines taste and functional benefits, appealing to health-conscious and stressed consumers.
02
CBD-focused products
A focus on CBD-infused products and relaxation formulas that help ease anxiety and other stressors.
03
Non-dairy alternative Yogurts
Expansion of plant-based yogurt options appealing to consumers looking for low-sugar, dairy-free and organic options.
Industry implications
What the Chamomile Snacking trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Introducing new ingredient offerings of chamomile in sweet or savory items, appealing to the growing demand of healthier snack options.
For
CBD and Cannabis
To create wellbeing products that aid in relaxation by incorporating product offerings containing chamomile and other similar herbs.
For
Non-Dairy
Incorporating chamomile into plant-based yogurts, offering a new flavor profile that caters to the growing demand of non-dairy alternatives.
Workshop question
How is your brand prioritizing stress-relief for its customers?
Trend signals
Trend signals for Chamomile Snacking
Trend score 4.4 out of 10, from popularity 62%, activity 61%, freshness 9%.
Popularity62%
Activity61%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Chamomile Snacking trend
4 featured examples from Feb 11 to Oct 8, 2020CategoryLifestyle
Series-Inspired Ice Creams
Jeni's Created a Frozen Dessert Flavor Based on 'Outlander'
Innovative ice cream flavors can help companies stand out in a crowded industry and attract new customers.
CategoryLifestyle
Calming Chewing Gums
Bubble Calm is a Functional Chewing Gum for Stress Relief
The wellness industry can incorporate functional chewing gums like Bubble Calm to offer stress relief solutions.
CategoryLifestyle
Female-Targeted CBD Gummies
These Relaxation CBD Gummies Were Created with Women in Mind
The CBD industry can capitalize on the demand for female-targeted products and incorporate functional ingredients to create innovative and effective CBD products for women.
CategoryLifestyle
Dairy-Free Greek-Style Yogurts
Cocojune Makes Organic Cultured Coconut with Full-Fat Coconut Milk
Disruptive innovation opportunity: Incorporating organic cultured coconut products into the plant-based foods industry to offer more diverse options for consumers seeking dairy-fr…
