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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,926 more

Luxe Lounging

High-quality loungewear sets cater to the acceleration of comfort wear

Trend - Comfort clothing has become enormously popular as people remain restricted in the outdoor activities they can take part in, and brands are responding with luxurious loungewear sets that allow for both comfort and style.

Insight - There are a number of reasons consumers are currently prioritizing comfort in their day-to-day lives. The primary reason is that with more professional and recreational activities now taking place in the home, consumers are less inclined to impress others in fashionable clothing. Another important one is that with the ongoing stress that consumers have dealt with considering the disruptions to their lives, uncertainty about the future and economic hardship--comfort clothing gives consumers one less thing to worry about as they try to manage their new lives.
Workshop Question - How is your brand easing customers' lives as they balance changes and disruptions?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 36 Examples:
16,928 Total Clicks
Date Range:
Sep 20 — Oct 20
Trending:
Fresh and Warm
Consumer Insight Topics:

Featured Examples

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