Category
Fashion
Scaled Restraint
Trend cluster
Category
Luxe
Lounging
High-quality loungewear sets cater to the acceleration of comfort wear.
4.3
Trend score
Trend
What is the Luxe Lounging trend?
Luxe Lounging: Comfort clothing has become enormously popular as people remain restricted in the outdoor activities they can take part in, and brands are responding with luxurious loungewear sets that allow for both comfort and style.
Insight
The consumer insight behind the Luxe Lounging trend
There are a number of reasons consumers are currently prioritizing comfort in their day-to-day lives. The primary reason is that with more professional and recreational activities now taking place in the home, consumers are less inclined to impress others in fashionable clothing. Another important one is that with the ongoing stress that consumers have dealt with considering the disruptions to their lives, uncertainty about the future and economic hardship--comfort clothing gives consumers one less thing to worry about as they try to manage their new lives.
Trend themes
Themes within the Luxe Lounging trend
Three behaviours holding the trend together01
Comfort Clothing
As people remain restricted in the outdoor activities they can take part in, loungewear sets are rising in popularity and luxury to ensure comfort and style.
02
Terrycloth Fashion
Terry's range of women's terrycloth attire draws inspiration from 1970s fashion featuring boxy oversized designs combined with a new, pastel pink 'Rosato' color added to the lineup.
03
Popcorn Knit Loungewear
Featuring muted neutral tones, Popcorn Knit Collection by MESHKI is the perfect set of statement pieces that exude sophistication yet provide ultimate comfort for fall/winter lounging.
Industry implications
What the Luxe Lounging trend means for industry
Where the trend changes the playbookFor
Apparel and Clothing Design
Designers and retailers can focus on comfortable, elegant, and affordable loungewear collections for the increasingly popular popularity of at-home and remote work lifestyles.
For
Textile Industry
an opportunity to integrate vintage and contemporary styles with traditional fabrics, like terrycloth and popcorn knit, for the high-quality loungewear trend.
For
E-commerce Industry
An opportunity for loungewear retailers to create efficient e-commerce platforms that cater to a growing population that prefers online shopping.
Workshop question
How is your brand easing customers' lives as they balance changes and disruptions?
Trend signals
Trend signals for Luxe Lounging
Trend score 4.3 out of 10, from popularity 52%, activity 69%, freshness 9%.
Popularity52%
Activity69%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Luxe Lounging trend
5 featured examples from Sep 1 to Oct 7, 2020CategoryFashion
70s-Inspired Terrycloth Fashion
'Terry' Added a Millennial Pink Color Range to Its Loungewear Line
Retailers can leverage the popularity of 70s-inspired fashion to offer terrycloth attire in their stores.
CategoryFashion
Popcorn Knit Loungewear
MESHKI Offers Elevated Loungewear Sets for Fall and Winter
Fashion brands can capitalize on the growing demand for elevated and stylish loungewear pieces.
CategoryFashion
Premium Loungewear Essentials
Champion's Premium Loungewear Follows Its Gamer Collection
Disruptive innovation opportunity: Introduce premium loungewear collections that redefine casual clothing.
CategoryFashion
Sophisticated Comfort-Focused Apparel
Lounge Underwear Recently Unveiled a New "Cozy" Collection
Innovating fashion and apparel for stylish and cozy loungewear pieces.
CategoryFashion
Dual-Collection Loungewear Drops
Fear of God ESSENTIALS Dropped Loungewear Staples for the Season
Innovative loungewear ideas can be explored to attract fashion enthusiasts in the market.
