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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,931 more

Low-ABV Liquor

Low-alcohol liquor options are on the rise as people's drinking behaviours shift

Trend - With low-alcohol beers and cocktails on the rise, so now are low-alcohol liquor options. Everything from gin to vodka is now being offered with lower alcohol content in order to prioritize flavor.

Insight - Millennials and Gen Z are drinking far less than preceeding generations, and don't necessarily see it as a requirement to socialize. For individuals who consume less alcohol but aren't officially "sober," the experience of it is more important than the end result of feeling buzzed. These individuals are more likely to turn to lower alcohol options, or to experiment with drinks rather than having several drinks in one sitting.
Workshop Question - How does your brand cater to the varying needs and preferences of different generations?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 33 Examples:
20,398 Total Clicks
Date Range:
Jan 19 — Oct 20
Trending:
Fresh and Average
Consumer Insight Topics:

Featured Examples

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