Perthyn Low Alcohol Spirit: The Spirit of Belonging was created by Welsh ex-rugby Grand Slam players Mike Phillips, Shane Williams, Lee Byrne and James Hook and it's being launched ahead of the third round of the Six Nations Championships. The name of the spirit comes from the Welsh for "belonging" and its beveled bottle represents friendship, emotion and inclusivity. With just 10% ABV, the low-alcohol spirit shares a taste of zesty citrus, cardamom and thyme.
As the creators of the low-alcohol spirit say, "Perthyn is perfect for health-focused individuals who want to feel included without having to compromise on taste or wellbeing. Perthyn is a constant reminder of how you want to live, so you can try to embody that happiness and bring it with you every day.”
What Makes This Trend Stand Out
- Inclusive Low-alcohol Spirits
- Creating low-alcohol spirits with a focus on inclusivity presents an opportunity for beverage companies to tap into the growing demand for healthier drinking options.
- Functional Ingredients in Alcoholic Beverages
- Incorporating functional ingredients like cardamom and thyme into low-alcohol spirits can appeal to consumers looking for a taste experience that's both delicious and offers health benefits.
- Authentic Brand Storytelling
- Telling stories of company founders or using cultural elements like the beveled bottle's representation of friendship and emotion creates a deeper connection between consumers and low-alcohol spirits brands looking to distinguish themselves in the marketplace.
Sectors Adopting This
- Alcoholic Beverages
- As more consumers look for healthier drinking options and shift away from traditional alcohol products, the low-alcohol spirits market provides an opportunity for beverage companies to attract a new audience.
- Wellness
- Perthyn's focus on inclusivity and wellbeing presents a disruption of traditional drinking culture, as beverage companies can leverage the trend towards healthier living to tap into this growing market.
- Travel and Tourism
- By incorporating cultural elements such as the beveled bottle representation of friendship, low-alcohol spirits brands can appeal to tourists looking for local, authentic experiences that connect them to the community and culture they're visiting.
