Pentire Coastal Spritz is Arriving at Waitrose in the UK
Michael Hemsworth — September 21, 2023 — Lifestyle
References: pentiredrinks & grocerytrader
Pentire Coastal Spritz is the latest product within the brand's non-alcoholic spirits lineup that's positioned perfectly for consumers to enjoy as the seasons change.
The product prioritizes a coastal inspiration that includes the brand's signature blend of botanicals as the base along with blood orange, sea rosemary and oakwood. The final result is a naturally bitter flavor with refreshing coastal notes to make it well-suited for pairing with light tonic or soda. The plant-based spirit is arriving at 200 Waitrose locations in the UK, while also being offered at a variety of independent retailers including Enotria & Coe, Venus and Specialty Drinks.
Founder Alistair Frost spoke on the Pentire Coastal Spritz saying, "Like all our products the Pentire Coastal Spritz was crafted in collaboration with some of the world’s best bartenders, who share our love for the outdoors. It’s a naturally bitter and refreshing aperitif made by blending key ingredients such as Blood Orange, Sea Rosemary and Oakwood along with our Pentire Plant Blend."
The product prioritizes a coastal inspiration that includes the brand's signature blend of botanicals as the base along with blood orange, sea rosemary and oakwood. The final result is a naturally bitter flavor with refreshing coastal notes to make it well-suited for pairing with light tonic or soda. The plant-based spirit is arriving at 200 Waitrose locations in the UK, while also being offered at a variety of independent retailers including Enotria & Coe, Venus and Specialty Drinks.
Founder Alistair Frost spoke on the Pentire Coastal Spritz saying, "Like all our products the Pentire Coastal Spritz was crafted in collaboration with some of the world’s best bartenders, who share our love for the outdoors. It’s a naturally bitter and refreshing aperitif made by blending key ingredients such as Blood Orange, Sea Rosemary and Oakwood along with our Pentire Plant Blend."
Trend Themes
1. Coastal-inspired Non-alcoholic Spirits - The Pentire Coastal Spritz taps into the trend of coastal-inspired products, using botanicals and refreshing flavors to offer an alternative to traditional alcoholic beverages.
2. Naturally Bitter Flavors - Consumers are increasingly seeking out naturally bitter flavors, and the Pentire Coastal Spritz delivers with its blend of botanicals and coastal notes.
3. Collaboration with Bartenders - The Pentire Coastal Spritz was developed in collaboration with top bartenders, reflecting the trend of partnering with industry experts for product innovation.
Industry Implications
1. Food & Beverage - The non-alcoholic spirits industry within the food and beverage sector is experiencing growth, driven by consumer demand for healthier and more diverse drink options.
2. Retail - Retailers, such as Waitrose and independent stores, are seeing opportunities in offering a wide range of non-alcoholic spirits to meet the changing preferences of their customers.
3. Hospitality & Tourism - The hospitality and tourism industry can capitalize on the trend of coastal-inspired non-alcoholic spirits by incorporating them into their menus and beverage offerings, catering to health-conscious and non-drinking consumers.
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