Mary is a low-alcohol, low-calorie botanical spirit that has six times less alcohol than gin and a vegan-friendly recipe that's free from added sugar, artificial flavors, sweeteners, gluten and GMO ingredients. Made with sustainably and responsibly sourced garden herbs, the botanical blend is said to "taste like summer feels" thanks to basil, thyme, sage and other ingredients.
Eric Sampers, managing director of Illogical Drinks, says: "We wanted to offer something different. At 6% abv and 9 calories per 25ml, there is no one like us out there. As the world gets back to a new normal, we wanted to release Mary now so that drinkers have another option—in between full strength and zero alcohol,”
Image Credit: Mary
What Makes This Trend Stand Out
- Low-alcohol Botanical Spirits
- Opportunity to capitalize on the growing demand for low-alcohol alternatives in the spirits industry.
- Healthy and Sustainable Beverages
- Disruptive innovation potential in creating low-calorie, vegan-friendly and responsibly sourced botanical blends.
- Flavorful Non-alcoholic Options
- Opportunity to create mocktail-like beverages that offer a unique taste experience but with significantly lower alcohol content.
Sectors Adopting This
- Alcoholic Beverage Industry
- Potential for disruptive innovation by introducing low-alcohol botanical spirits as a new category in the market.
- Health and Wellness Industry
- Opportunity to target health-conscious consumers seeking low-calorie and natural beverage options.
- Hospitality and Catering Industry
- Disruptive innovation potential in offering flavorful non-alcoholic options for customers looking for a unique drinking experience without excessive alcohol consumption.
