Cleansers are infused with the skin-enhancing benefits of probiotics
Trend - Probiotics are said to have calming and protective benefits when applied to the skin topically, and skincare brands are taking advantage of this by including them in the various cleansers they offer.
Insight - Consumers tend to gravitate towards natural ingredients in their skincare, particularly when they're already aware of their benefits when ingested as a food or beverage. Being familiar with an ingredient in one aspect of their lives makes it easier for them to trust it and experiment with it when it's reformatted in an unexpected way.
Insight - Consumers tend to gravitate towards natural ingredients in their skincare, particularly when they're already aware of their benefits when ingested as a food or beverage. Being familiar with an ingredient in one aspect of their lives makes it easier for them to trust it and experiment with it when it's reformatted in an unexpected way.
Workshop Question - How could your brand reformat a familiar product/service/ingredient for its customers?
Trend Themes
1. Probiotic-infused Skincare - Skincare brands are taking advantage of the calming benefits of probiotics in cleansers, exfoliators, and even sugar scrubs.
2. Water-activated Products - Brands like aN-hydra offer waterless powdered skincare that becomes active when mixed with water, offering convenient, sustainable, and customizable options.
3. Natural Ingredients for Skincare - Consumers tend to trust and experiment with natural ingredients in skincare, especially when they're already familiar with their benefits in food and beverages.
Industry Implications
1. Skincare - The skincare industry is being disrupted by natural and multi-functional solutions that offer benefits for a range of skin types.
2. Probiotics - Probiotics, once primarily associated with gut health, are being applied in a wide range of industries, including skincare, as consumers seek to balance and support their microbiomes.
3. Powdered Products - Powdered products, from skincare to supplements, are gaining popularity as they offer convenience, customization, and sustainability benefits.
