Fountain is a New York City-based brand, whose core product is craft CBD sparkling water with all-natural flavors, including "cucumber, passionfruit, tangerine, and mango." As the hemp-derived ingredient has proven to be effective in alleviating stress and anxiety, the drink is bound to capture the attention of the canna-curious.
In order to better resonate with consumers, Fountain tapped Pentagram to create a brand identity for the CBD sparkling water. The result is a playful and chromatically inspired design, with a rich color palette and arched lines that are intended to mimic the lower case letter 'f.' The whimsical packaging of the CBD sparkling water is sure to be an inviting design, especially for those who are first-time users.
Image Credit: Dezeen
What's Driving This Trend
- Craft CBD Sparkling Waters
- Craft CBD sparkling water is a growing trend in the beverage industry, presenting an opportunity for innovative flavor combinations and unique branding.
- Playful Brand Identity
- Creating a playful and visually appealing brand identity can help CBD products stand out in the market and attract the canna-curious consumer base.
- Whimsical Packaging Design
- Designing whimsical and inviting packaging for CBD sparkling water can enhance the product's appeal, particularly for first-time users.
Who This Affects Most
- Beverage
- The beverage industry can benefit from incorporating craft CBD sparkling water into their product offerings, capitalizing on the growing interest in CBD-infused beverages.
- Cannabis
- The cannabis industry can explore the potential of CBD sparkling water as a new product category, providing consumers with a refreshing way to enjoy the benefits of CBD.
- Graphic Design
- Graphic designers can seize opportunities to create playful and visually striking brand identities and packaging designs for CBD sparkling water brands, helping them differentiate in a competitive market.
