Fountain is a New York City-based brand, whose core product is craft CBD sparkling water with all-natural flavors, including "cucumber, passionfruit, tangerine, and mango." As the hemp-derived ingredient has proven to be effective in alleviating stress and anxiety, the drink is bound to capture the attention of the canna-curious.
In order to better resonate with consumers, Fountain tapped Pentagram to create a brand identity for the CBD sparkling water. The result is a playful and chromatically inspired design, with a rich color palette and arched lines that are intended to mimic the lower case letter 'f.' The whimsical packaging of the CBD sparkling water is sure to be an inviting design, especially for those who are first-time users.
Image Credit: Dezeen