Companies are creating single-serve coffee pouches for convenience
Trend - As coffee culture evolves, brands in the industry seek ways to implement more convenience and portability into the product. Namely, brands in this space explore ways for consumers to enjoy their coffee without the need for machinery. Borrowing practices from the adjacent space of tea achieves this. Offering ways for consumers to steep their coffee the way they typically make tea fuses familiarity and innovation.
Insight - As the Millennial demographic becomes accustomed to adulthood, they adapt to a busy lifestyle by balancing their personal and professional routines. Ways to streamline day-to-day routines achieve this by helping this generation manage their time in small ways. Ultimately, this consumer group favors products that blend into their schedule without disruption, adding value with no interference.
Insight - As the Millennial demographic becomes accustomed to adulthood, they adapt to a busy lifestyle by balancing their personal and professional routines. Ways to streamline day-to-day routines achieve this by helping this generation manage their time in small ways. Ultimately, this consumer group favors products that blend into their schedule without disruption, adding value with no interference.
Workshop Question - How can your brand help do a better job catering to consumers with busy lifestyles?
Trend Themes
1. Single-serve Coffee Packaging - Coffee companies are offering single-serve coffee pouches to offer convenience and portability to consumers without the need for machinery and disrupting day-to-day routines.
2. Steeping Coffee - Coffee brands are exploring ways to offer steepable coffee in the same way as making tea to achieve convenience and streamline the coffee-making process for consumers.
3. Functional Coffee Blends - Coffee brands are adding functional ingredients to their blends, offering consumers better-for-you options that are nourishing, anti-inflammatory, and less acidic than regular coffee.
Industry Implications
1. Food and Beverage - As coffee culture changes, food and beverage companies need to innovate through single-serve packaging, functional ingredients, and coffee steepables.
2. Consumer Goods - Consumer goods companies can join the coffee industry by introducing home goods such as coffee pouches, disrupting their usual offerings through collaborations with coffee companies.
3. Sustainability - Sustainability industries can get involved with the coffee industry by assisting with the production of more environmentally friendly packaging for single-serve coffee.
