Category
World
Layered Getaways
Trend cluster
Category
Scenic
Flight
Airlines are launching "flights to nowhere" to fulfill consumers' desire to travel.
2.9
Trend score
Trend
What is the Scenic Flight trend?
Scenic Flight: Airlines are launching new scenic flights that depart and land in the same location. These scenic flights vary in time and typically offer consumers a guided experience alongside in-flight food and beverages.
Insight
The consumer insight behind the Scenic Flight trend
At a time when most people are stuck at home and unable to travel, many are looking for unique experiences that satisfy their desire to travel. Many consumers are used to traveling weekly for both professional and personal reasons and miss the experience of travel just as much as reaching new destinations. These consumers want a change in their routine to alleviate boredom and see new sights.
Trend themes
Themes within the Scenic Flight trend
Three behaviours holding the trend together01
Virtual Reality Tours
Virtual reality tours provide a unique experience for consumers who are looking for a change in routine that alleviates boredom and offers an immersive travel experience.
02
Luxury Flights to Nowhere
Luxury flights to nowhere offer consumers a unique opportunity to enjoy an exclusive in-flight experience while taking simultaneous measures to alleviate the concerns of COVID-19 transmissions during travel.
03
Themed Scenic Flights
Themed scenic flights, such as cartoon-themed or focused on luxury dining experiences, provide a new perspective on scenic flights thanks to the inclusion of unique accommodations tailored to consumer interests.
Industry implications
What the Scenic Flight trend means for industry
Where the trend changes the playbookFor
Virtual Reality Industry
The virtual reality industry has been disrupted by consumers' growing interest in virtual reality tours providing the immersive equivalent of traditional travel experiences.
For
Luxury Travel Industry
The luxury travel industry has the opportunity to expand into travel experiences to nowhere, which offers passenger exclusivity while meeting concerns surrounding COVID-19 transmission.
For
Airlines Industry
The airline industry has an opportunity to revolutionize scenic flights, including adding unique dining experiences and creating themed flights to cater to consumer interests and provide singular experiences.
Workshop question
How can your brand rethink its products or services to offer novel experiences?
Trend signals
Trend signals for Scenic Flight
Trend score 2.9 out of 10, from popularity 50%, activity 29%, freshness 9%.
Popularity50%
Activity29%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Scenic Flight trend
4 featured examples from Oct 8 to Nov 7, 2020CategoryWorld
Private Jet Experiences
Natty Light Debuts the 'Flight to Nowhere' to Quench Travel Desires
Travel and hospitality industries can leverage virtual travel experiences, unique staycations, and branded experiences to cater to consumers' needs and desires during the pandemic.
CategoryWorld
Sightseeing Airplane Flights
Qantas Now Offers the Great Southern Land Scenic Flight
Airline companies can leverage their existing aircraft and tailor their services to offer a unique and luxurious travel experience.
CategoryWorld
Cartoon-Themed Scenic Flights
EVA Air Introduces Special Flight to Nowhere on a Hello Kitty Plane
Airlines can capitalize on the trend of cartoon-themed scenic flights by partnering with popular cartoon franchises and offering unique flying experiences.
CategoryWorld
Stunning Scenic Flights
Royal Brunei Offers a 'Dine & Fly' Travel Option With Stunning Views
Opportunity for airlines to differentiate themselves by offering scenic flights and in-flight dining experiences like Royal Brunei Airlines.
