Airlines are launching "flights to nowhere" to fulfill consumers' desire to travel
Trend - Airlines are launching new scenic flights that depart and land in the same location. These scenic flights vary in time and typically offer consumers a guided experience alongside in-flight food and beverages.
Insight - At a time when most people are stuck at home and unable to travel, many are looking for unique experiences that satisfy their desire to travel. Many consumers are used to traveling weekly for both professional and personal reasons and miss the experience of travel just as much as reaching new destinations. These consumers want a change in their routine to alleviate boredom and see new sights.
Insight - At a time when most people are stuck at home and unable to travel, many are looking for unique experiences that satisfy their desire to travel. Many consumers are used to traveling weekly for both professional and personal reasons and miss the experience of travel just as much as reaching new destinations. These consumers want a change in their routine to alleviate boredom and see new sights.
Workshop Question - How can your brand rethink its products or services to offer novel experiences?
Trend Themes
1. Virtual Reality Tours - Virtual reality tours provide a unique experience for consumers who are looking for a change in routine that alleviates boredom and offers an immersive travel experience.
2. Luxury Flights to Nowhere - Luxury flights to nowhere offer consumers a unique opportunity to enjoy an exclusive in-flight experience while taking simultaneous measures to alleviate the concerns of COVID-19 transmissions during travel.
3. Themed Scenic Flights - Themed scenic flights, such as cartoon-themed or focused on luxury dining experiences, provide a new perspective on scenic flights thanks to the inclusion of unique accommodations tailored to consumer interests.
Industry Implications
1. Virtual Reality Industry - The virtual reality industry has been disrupted by consumers' growing interest in virtual reality tours providing the immersive equivalent of traditional travel experiences.
2. Luxury Travel Industry - The luxury travel industry has the opportunity to expand into travel experiences to nowhere, which offers passenger exclusivity while meeting concerns surrounding COVID-19 transmission.
3. Airlines Industry - The airline industry has an opportunity to revolutionize scenic flights, including adding unique dining experiences and creating themed flights to cater to consumer interests and provide singular experiences.
