Category
Fashion
Scaled Restraint
Trend cluster
Category
Cannabis
Hair
Hemp or CBD oil are increasingly infused into hair serums and treatments.
2.9
Trend score
Trend
What is the Cannabis Hair trend?
Cannabis Hair: The inclusion of cannabis-based oils in hair treatments is more popular as the plant becomes legalized across North America. Hemp oil's benefits are in moisturizing and sebum-control, while CBD offers anti-inflammtory benefits when applied topically.
Insight
The consumer insight behind the Cannabis Hair trend
The many benefits that can be derived from the cannabis plant have convinced consumers to use it in a variety of different ways, and not just recreationally. The fact that it's natural also gives consumers peace of mind, as more people are now concerned about applying harsh chemicals to their personal care routines.
Trend themes
Themes within the Cannabis Hair trend
Three behaviours holding the trend together01
CBD and Hemp-Infused Haircare
CBD and Hemp-based oils are being infused in haircare products for their moisturizing, strengthening, and nourishing benefits
02
Naturally-Sourced Personal Care
Consumers are seeking natural ingredients in their personal care routines as they become more concerned about applying harsh chemicals
03
Soothing Scalp Care
Products that contain naturally derived ingredients that calm and soothe the scalp are gaining popularity
Industry implications
What the Cannabis Hair trend means for industry
Where the trend changes the playbookFor
Personal Care
Personal care companies can explore the use of CBD and hemp-based oils in their existing product lines to offer natural and nourishing benefits to consumers
For
Wellness
The inclusion of CBD in haircare products has demonstrated potential wellness benefits for consumers looking to support their hair health
For
Sustainability
Companies can leverage sustainability as a differentiator, by using packaging materials and natural ingredients in their products
Workshop question
How could your brand utilize the various benefits of the cannabis plant?
Trend signals
Trend signals for Cannabis Hair
Trend score 2.9 out of 10, from popularity 50%, activity 29%, freshness 9%.
Popularity50%
Activity29%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Cannabis Hair trend
4 featured examples from Apr 1, 2019 to Sep 21, 2020CategoryFashion
Strengthening CBD Haircare
Calm SexyHair Shares the Benefits of 99% Pure CBD for Hair
The beauty industry can leverage the use of CBD in haircare products to cater to consumers seeking holistic beauty solutions that promote overall well-being.
CategoryFashion
Cannabis-Infused Hair Serums
Design.ME's Protective Hair Serum Contains Cannabis Sativa Seed Oil
The haircare industry can capitalize on the trend of incorporating cannabis and natural plant-based ingredients in their products to address consumer demands for effective and sus…
CategoryFashion
Soothing Scalp Serums
Love Beauty & Planet's Scalp Care Product Features Hemp Seed Oil & Nana Leaf
The scalp serum by Love Beauty & Planet reflects advancements in the haircare industry, emphasizing the potential for disruptive innovation in the formulation and ingredients of h…
CategoryMarketing
Hemp Oil Haircare Products
The Wellphoria CBD Haircare Products Come in Five Varieties
Disruptive innovation opportunity: Introduce CBD-infused products into the beauty and personal care industry to tap into the growing demand for wellness-focused options.
