Airline companies are making in-flight menus available to consumers on the ground
Trend - As the travel industry looks for ways to recover, some airlines are opting-in to recreate the in-flight dining experience. While some are offering aircraft-themed diners, others are boasting produce or in-flight meal deliveries.
Insight - As the pandemic continues, contemporary consumers are looking for ways to diversify their time, both at home and outside. For many, novelty plays a strong role here. Embarking on a new experience—even a familiar one in a new setting—enables individuals to be entertained and distracted from their day-to-day reality. This results in them feeling less stressed and even a bit nostalgic about the things they enjoyed pre-pandemic.
Insight - As the pandemic continues, contemporary consumers are looking for ways to diversify their time, both at home and outside. For many, novelty plays a strong role here. Embarking on a new experience—even a familiar one in a new setting—enables individuals to be entertained and distracted from their day-to-day reality. This results in them feeling less stressed and even a bit nostalgic about the things they enjoyed pre-pandemic.
Workshop Question - How adjacent industry can your brand tap for inspiration?
Trend Themes
1. Airline In-flight Dining Recreation - As the pandemic continues, contemporary consumers are looking for ways to diversify their time, and some airlines are opting-in to recreate the in-flight dining experience, which presents an opportunity to offer meal delivery or pop-up restaurants.
2. Tech-enabled Produce Deliveries - Tech-enabled companies are stepping up to support local farmers and businesses as the pandemic puts more small and independent entities at risk, which presents an opportunity to make fresh produce available and offer next-day delivery services.
3. Niche Food Delivery Markets - Although in-flight menus don't necessarily have the best reputation, there is enough demand on the market to form niche markets, such as meal deliveries from airline flight kitchens and airline-themed pop-up restaurants.
Industry Implications
1. Airlines - Airlines can capitalize on the trend of recreating the in-flight dining experience by offering meal delivery or pop-up restaurants, which presents a disruptive innovation opportunity.
2. Food Delivery Services - Tech-enabled food delivery services can support local farmers and businesses by making fresh produce available and offering next-day delivery services, which presents a disruptive innovation opportunity.
3. Restaurant Industry - The restaurant industry can explore niche markets, such as meal deliveries from airline flight kitchens or airline-themed pop-up restaurants, which presents a disruptive innovation opportunity.
