OUAI and Byredo's Dry Shampoo Helps You Skip the Conditioner
Ellen Smith — August 6, 2020 — Fashion
Those who have woken up in the morning with little time to spare are familiar with the rush to fix one's hair without washing it in the shower -- thanks to OUAI and Byredo's dry shampoo, this is all possible.
The new product cleverly utilizes OUAI's haircare formula, which seamlessly soaks up access oil to provide a fresh out of the shower look, while Byredo's scent completes the routine. Byredo, a perfume company, was the perfect choice to partner with OUAI on this product, who wanted to create a dry shampoo that was refreshing without being overpowering. This formula uses the scent 'Mojave Ghost' which features notes of ambrette, magnolia, sandalwood and violet and cedarwood.
Image Credit: Ouai
The new product cleverly utilizes OUAI's haircare formula, which seamlessly soaks up access oil to provide a fresh out of the shower look, while Byredo's scent completes the routine. Byredo, a perfume company, was the perfect choice to partner with OUAI on this product, who wanted to create a dry shampoo that was refreshing without being overpowering. This formula uses the scent 'Mojave Ghost' which features notes of ambrette, magnolia, sandalwood and violet and cedarwood.
Image Credit: Ouai
Trend Themes
1. Scented Dry Shampoo Products - Opportunities for collaborations between haircare and perfume companies to create innovative dry shampoo products that provide scent and refreshness without being overpowering.
2. Multi-functional Haircare Products - Opportunities for haircare companies to develop multi-functional products such as dry shampoos that not only refresh the hair but also provide scent and haircare benefits.
3. Eco-friendly Dry Shampoos - Opportunities for haircare companies to create eco-friendly alternatives to traditional dry shampoos using sustainable ingredients and packaging materials.
Industry Implications
1. Haircare Industry - The haircare industry can benefit from collaborating with perfume companies to create innovative dry shampoo products that provide a unique scent and haircare benefits.
2. Perfume Industry - Perfume companies can expand their product line by collaborating with haircare companies to create scented dry shampoo products that refresh hair and provide a unique fragrance.
3. Sustainable Beauty Industry - The sustainable beauty industry can benefit from developing eco-friendly dry shampoos that use natural and sustainable ingredients and packaging materials.
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