Category
Business
Assisted Conversion
Trend cluster
Category
Election
Accessibility
Some brands are doing what they can to make voting more accessible.
2.5
Trend score
Trend
What is the Election Accessibility trend?
Election Accessibility: The upcoming U.S. election has resulted in brands doing their part to make voting more accessible to consumers. Everything from ride promotions to education distribution are being facilitated by brands to increase voting accessibility.
Insight
The consumer insight behind the Election Accessibility trend
Between gerrymandering, long wait times and other voting difficulties, people are often shut out when it comes to voting in U.S. elections. This has become a growing concern as a contentious election has brought these issues to light, and could actually make them worse. Citizens are increasingly demanding a more fair and accessible voting system that allows everyone's voice to be heard.
Trend themes
Themes within the Election Accessibility trend
Three behaviours holding the trend together01
Increased Voter Accessibility
Brands are facilitating ways to increase voting accessibility through promotions, partnerships, and resources.
02
Virtual Voting Education
Brands are creating online resources, learning series, and digital volunteer opportunities to educate and inspire voter participation.
03
Social Media Election Information
Social media platforms are launching election hubs and public service announcements to inform users about voting, COVID-19 precautions, and registration.
Industry implications
What the Election Accessibility trend means for industry
Where the trend changes the playbookFor
Ride-Hailing Industry
Promotions for free rides to polls and partnerships with voting organizations present new opportunities for ride-hailing companies to expand their reach and foster civic engagement.
For
Retail Industry
Companies, such as Nordstrom, are partnering with non-profits to create innovative registration hubs, digital resources, and exciting events in order to foster consumer engagement.
For
Social Media Industry
Election hubs and voter education programs give social media platforms an opportunity to provide valuable information to users while also increasing engagement with their platform.
Workshop question
How is your brand taking a stand when it comes to supporting positive causes?
Trend signals
Trend signals for Election Accessibility
Trend score 2.5 out of 10, from popularity 46%, activity 20%, freshness 9%.
Popularity46%
Activity20%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Election Accessibility trend
5 featured examples from Feb 3 to Nov 11, 2020CategoryMarketing
Branded Voter Support Programs
Under Armour's Run to Vote Initiative Helped Increase Voter Turnout
Sportswear brands can create branded initiatives to support and encourage voter engagement among their customers.
CategoryBusiness
Curbside Voter Registration Hubs
Nordstrom Commits to Encouraging Voter Education & Participation
Nordstrom's partnership highlights the retail industry's potential role in promoting civic engagement among its workforce and customers.
CategoryPop Culture
Free Election Day Rides
Starbucks Employees Will Be Able to Access Free Lyft Rides on Election Day
Ride-sharing services, like Lyft, are partnering with companies to provide free rides to help employees fulfill their civic responsibilities.
CategorySocial Good
Social Media Voting Information
Twitter Launched the New Election Hub to Update Users
The social media industry can capitalize on the trend of election hubs by providing informative and user-friendly voting resources.
CategoryTech
Ride-Hailing Voting Promotions
Lyft Offers Free Voter Rides for the 2020 United States Election
Disruptive innovation opportunity: Leveraging existing ride-hailing platforms to provide free rides for voters and increase their participation in elections.
