Category
Fashion
Scaled Restraint
Trend cluster
Category
Custom
Dye
Men's hair-coloring products and kits are now more advanced and customized.
3.7
Trend score
Trend
What is the Custom Dye trend?
Custom Dye: Men's hair-coloring kits are becoming more modernized and prioritizing innovative functions, with everything from customized hair dye kits to hair dye applications that only take ten minutes to work.
Insight
The consumer insight behind the Custom Dye trend
For time or money-strapped consumers, personal care can't always involve luxurious in-store pampering experiences. However, it's still important to most consumers that their personal upkeep, whether that's in beauty, skin and hair care, or health, is prioritized by brands. Thus, consumers seek out accessible but innovative formulas, products and services that help them achieve their goals when it comes to personal maintenance.
Trend themes
Themes within the Custom Dye trend
Three behaviours holding the trend together01
Custom hair coloring kits
Consumers seek out accessible but innovative formulas, products, and services that help them achieve their goals when it comes to personal maintenance.
02
10-minute hair coloring
Brands create innovative hair coloring products that are convenient for time-strapped consumers.
03
Personalized hair coloring
Brands offer a personalized hair coloring experience to cater to the unique needs of consumers.
Industry implications
What the Custom Dye trend means for industry
Where the trend changes the playbookFor
Personal Care
Consumers seek accessible but innovative formulas, products, and services that help them achieve their goals when it comes to personal maintenance.
For
Hair Care
Innovative hair coloring products that are convenient and personalized are changing the game for haircare brands.
For
Fashion and Beauty
As men's beauty and fashion continue to evolve, brands are adjusting by creating custom, personalized, and convenient products for consumers.
Workshop question
How is your brand prioritizing accessibility for its customers?
Trend signals
Trend signals for Custom Dye
Trend score 3.7 out of 10, from popularity 53%, activity 47%, freshness 9%.
Popularity53%
Activity47%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Custom Dye trend
4 featured examples from Mar 3 to Oct 13, 2020CategoryFashion
Brush-Shaped Dye Applicators
Cremo Hair & Beard Color Offers a "No Mix, No Mess" Solution for Men
Cremo's hair & beard color products cater to men's grooming needs.
CategoryFashion
Customized Men's Hair Colors
Colorsmith's At-Home Hair Color Experience Supports Gray Reduction
An emerging market for customized men's hair color products, providing options beyond traditional boxed dyes or salon visits.
CategoryFashion
Custom Men's Haircoloring Kits
Color&Co's Personal Kits Make At-Home Hair Transformations Easy
The beauty and personal care industry can leverage the trend of personalized beauty products like Color&Co's haircoloring kits to offer customized solutions to consumers and creat…
CategoryFashion
10-Minute Men's Hair Colors
Mr. Hair Color for Men Touches Up Head Hair & Beards
Opportunity for disruptive innovation in the hair care industry by introducing innovative hair color products for men that are easy to use and deliver exceptional results.
