UK-based trade supplier, the Great British Exchange, has recently launched a gin-buying service for retailers and hospitality buyers. This new service distinguishes itself from other buying initiatives as it focuses primarily on smaller up and coming UK-based gin makers. The service is primarily focused on stores, bars and restaurants, with the hope of revealing these gin expressions to a wider market and expanding the capabilities of smaller distilleries.
The Great British Exchange is currently stocking its service with brands including Slingsby, Mason’s Yorkshire Gin, Unicorn Tears, Trevethan, The Lakes Distillery, Black Shuck and Forest Gin. Each of these gins are part of a massive increase of gin distilleries in the UK that the Great British Exchange hopes to shine a light on. To entice buyers the service will be showcasing some of these gins in a tour and will be hosting tasting events for buyers to experience each expression.
What Makes This Trend Stand Out
- Small-batch Gin
- The trend towards small-batch gin is creating an opportunity for retailers to offer unique and unknown gin brands.
- Experiential Retail
- The rise of tastings and tours is creating an opportunity for retailers to offer more experiential shopping experiences to customers.
- Localism
- The emphasis on showcasing UK-based gin makers highlights the trend towards supporting local businesses and products.
Sectors Adopting This
- Retail
- Retailers have an opportunity to differentiate themselves by offering a curated selection of small-batch gin brands.
- Hospitality
- Bars and restaurants can capitalize on the trend towards localism and offer unique gin brands to their customers.
- Distilleries
- Smaller gin distilleries have an opportunity to expand their market by partnering with retailers and showcasing their products at tastings and tours.
