Category
Lifestyle
Assisted Choices
Trend cluster
Category
Additive-Free
Snacking
Fruit snacks feature no added sugar to appeal to both parents and kids.
3.9
Trend score
Trend
What is the Additive-Free Snacking trend?
Additive-Free Snacking: Fruit snacks were once considered a mostly high-sugar product within the snack space, akin to junk food. A recent push for no-added-sugar fruit-based products alleviates this, while still appealing to the eating preferences of children.
Insight
The consumer insight behind the Additive-Free Snacking trend
As a group, Millennials are recognized for their orientation towards the health and wellness industry. This is due in part to the accessibility of information surrounding health and wellness on the Internet. As many more Millennials enter parenthood, they are looking to have this value reflected in the food and ingredients they purchase for their children.
Trend themes
Themes within the Additive-Free Snacking trend
Three behaviours holding the trend together01
No-added-sugar fruit-based products
As Millennials enter parenthood, they are looking for healthy food and ingredients for their children, which creates a disruptive innovation opportunity for snacks with no-added-sugar fruit-based products.
02
Low glycemic index fruit gummies
Parents looking for a nourishing, free-from snack for their kids will find it appealing to have gummies made with 100% fruit and low on the glycemic index, creating a disruptive innovation opportunity to explore.
03
Better-for-You Plant-Based Candies
Creating better-for-you alternatives to classic confections will continue to be a popular trend, and it provides an opportunity to venture into the 'free-from' market with natural flavors, no artificial colors or sweeteners, and no GMO ingredients.
Industry implications
What the Additive-Free Snacking trend means for industry
Where the trend changes the playbookFor
Food and Beverages
The food and beverage industry has been experiencing a massive shift towards healthier eating choices for families and children, which creates a disruptive innovation market for healthier snack options.
For
Wellness industry
The wellness industry is growing exponentially, particularly with the increasing health concerns of the younger generation, creating a disruptive innovation market for healthier and sustainable snack options.
For
Entertainment industry
Partnering with recognizable kids' entertainment franchises such as Universal, Dreamworks, and Nickelodeon creates a disruptive innovation opportunity in the entertainment industry for fun fruit snack options that motivate kids to pick healthier snacks over sugar-laden options.
Workshop question
Consider how the shifting preferences of one generation of your brand’s consumers will impact your brand’s appeal to future generations.
Trend signals
Trend signals for Additive-Free Snacking
Trend score 3.9 out of 10, from popularity 56%, activity 52%, freshness 8%.
Popularity56%
Activity52%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Additive-Free Snacking trend
5 featured examples from Mar 18, 2017 to Aug 21, 2018CategoryLifestyle
All-Natural Fun Fruit Snacks
Fruitfunk is Using Popular Franchises to Entice Kids to Health Snacks
Disruptive innovation opportunity: Create and market new healthy snacks that cater to children's preferences, incorporating fun branding and recognizable characters from popular f…
CategoryLifestyle
Wholesome Fruit Snacks
Kind Snacks' Fruit Bites Contain One Full Serving of Fruit Per Pouch
Disruptive innovation opportunity for the healthy snack food industry to offer wholesome fruit snacks that appeal to both kids and adults.
CategoryLifestyle
Better-for-You Plant-Based Candies
SmartSweets Now Makes 'Sour Blast Buddies' and 'Sweet Fish'
SmartSweets' plant-based candies are disrupting the traditional confectionery industry with their low sugar and free-from offerings.
CategoryLifestyle
Fresh-Pressed Fruit Jerky
Solely's Shelf-Stable, Portable Organic Fruit Strips are Firm and Chewy
Disruptive innovation opportunity: Introduce fresh-pressed fruit jerky as a healthier alternative to traditional fruit snacks in the snack food industry.
CategoryLifestyle
Low-GI Fruit Gummies
Fruit Forest's Free-From Healthy Gummies are Made with 100% Fruit
The snack foods industry can explore the production of natural low-GI snacks like Fruit Forest's fruit gummies to tap into the health-conscious consumer market.
