Fruit snacks feature no added sugar to appeal to both parents and kids
Trend - Fruit snacks were once considered a mostly high-sugar product within the snack space, akin to junk food. A recent push for no-added-sugar fruit-based products alleviates this, while still appealing to the eating preferences of children.
Insight - As a group, Millennials are recognized for their orientation towards the health and wellness industry. This is due in part to the accessibility of information surrounding health and wellness on the Internet. As many more Millennials enter parenthood, they are looking to have this value reflected in the food and ingredients they purchase for their children.
Insight - As a group, Millennials are recognized for their orientation towards the health and wellness industry. This is due in part to the accessibility of information surrounding health and wellness on the Internet. As many more Millennials enter parenthood, they are looking to have this value reflected in the food and ingredients they purchase for their children.
Workshop Question - Consider how the shifting preferences of one generation of your brand’s consumers will impact your brand’s appeal to future generations.
Trend Themes
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No-added-sugar Fruit-based Products — As Millennials enter parenthood, they are looking for healthy food and ingredients for their children, which creates a disruptive innovation opportunity for snacks with no-added-sugar fruit-based products.
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Low Glycemic Index Fruit Gummies — Parents looking for a nourishing, free-from snack for their kids will find it appealing to have gummies made with 100% fruit and low on the glycemic index, creating a disruptive innovation opportunity to explore.
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Better-for-you Plant-based Candies — Creating better-for-you alternatives to classic confections will continue to be a popular trend, and it provides an opportunity to venture into the 'free-from' market with natural flavors, no artificial colors or sweeteners, and no GMO ingredients.
Industry Implications
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Food and Beverages — The food and beverage industry has been experiencing a massive shift towards healthier eating choices for families and children, which creates a disruptive innovation market for healthier snack options.
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Wellness Industry — The wellness industry is growing exponentially, particularly with the increasing health concerns of the younger generation, creating a disruptive innovation market for healthier and sustainable snack options.
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Entertainment Industry — Partnering with recognizable kids' entertainment franchises such as Universal, Dreamworks, and Nickelodeon creates a disruptive innovation opportunity in the entertainment industry for fun fruit snack options that motivate kids to pick healthier snacks over sugar-laden options.
