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KIND Snacks Started a Campaign to Thank People for Being Nice

 - Nov 19, 2015
References: howkindofyou & fastcodesign
KIND snacks is once again using its name as inspiration for a marketing kindness campaign aimed at thanking people for doing nice things every day. The company previously gave all its employees small "kindness cards" for them to give out to people for doing acts of kindness on the street.

This time, anyone can give out a card for being nice, by going online to howkindofyou.com and sending a virtual thank you card via social media. A KIND snack will be mailed to that person as well as their own kindness card to give out digitally. This kindness campaign perpetuates a loop of positive actions and encourages such acts to happen.

By using social media, the snack brand will also market themselves and create a positive image of the snacks in the public.