Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Get answers to common questions about Trend Hunter.
Stay on the cutting-edge with the help of the Trend Hunter community.
Meet the team trusted by hundreds of leading businesses worldwide.
Find opportunities to accelerate your career with the #1 Trend Firm.
Grow your professional skillset in an award-winning workplace.
Catch up on noteworthy Trend Hunter news and media mentions.
Build a portfolio and put your trend-spotting abilities to the test.
Supercharge your marketing by partnering with Trend Hunter.
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

Josh Rubin, Co-Founder of Build Nutrition (INTERVIEW)

— July 21, 2011 — Social Good recently interviewed Josh Rubin, the Co-Founder and Managing Director of Build Nutrition, a one-for-one social enterprise that manufactures prenatal vitamins. While there has been an influx of “buy one, give one” businesses, many of them center on fashion and clothing apparel. It’s refreshing to see a health-focused one-for-one that delivers social good on both the consumer and producer end. spoke to Josh Rubin about his inspiring story of how he ended up in the ever-evolving world of social entrepreneurship.

Four Questions with Josh Rubin

1. How did you decide to join this sector?

When I was 3 years old I was diagnosed with Tourette Syndrome. I was raised by a single mother and thanks largely to her efforts I have been off medication for the past 5 years. Gabe (my business partner) has been my friend since we were 6. He was able to look past my TS when most of my peers were afraid to even be around me. Hence, I have always had a heightened level of awareness for people who need help, since I can identify with them.

While in university we ran an art gallery for student artists called Campus Canvas. We set up an exhibition for an artist named Laurie Kader, who has a very rare disease called Madelung’s Deformity. We partnered up with the Art For Healing Foundation and together we helped her sell over $8000 worth of her art. Despite our success with Campus Canvas we decided to shut down because it was very difficult to zone in on our target market. We know that we enjoyed helping other people and we definitely wanted to start a social enterprise.

2. How did the idea for the business model come about?

We saw many people build successful brands around specific causes such as Toms Shoes for foot disease, Kind Snacks for peace, Ethos Water for clean drinking water, etc. At the time my sister was pregnant with my nephew and one day I was at her house and noticed her prenatal vitamins. The metaphorical light bulb appeared over my head and Build Nutrition was born (pun intended).

We choose the one-for-one business model because of the interconnectedness in establishes between Build Nutrition, our customers, our non-profit partners, and of course women and children all around the world. It's fantastic that many other social enterprises donate a portion of their proceeds, however we believe that the one-for-one model is more empowering. It's a wonderful feeling to know that whenever you purchase a bottle of our vitamins an actual bottle is sent to somebody in need.

3. How do you get your inspiration?

Sure, it's nice to read a memorable quote or watch a powerful movie, but true inspiration comes from within. For both Gabe and I, the desire to build an organization from the ground up is as strong as our desire to breathe.

4. How do you reset yourself to be creative? Do you have any rituals?

You don't need to create something totally original in order to be creative. In fact, some of the greatest artists, authors and entrepreneurs in the world simply built upon what others had already done before them. That being said, not a day goes by when I don't read a chapter of a book or play a quick game of chess. There are an infinite number of ideas contained within the pages of a book or the checkered squares of the chessboard that can be developed into entire new concepts in their own right. Sometimes, if I'm lucky, I can apply these new ideas to the world of social entrepreneurship!

Photo Credit: © Vitamin Angels/LA11/Dayka