NBTF, or Nothing But the Fruit, specializes in creating a range of healthy fruit snacks, including Fruit Jerky that offers a plant-based alternative to the many salty meat options available on the market.
Some of the unique fruit jerky products available from the brand include: Concord Strawberry Ginger & Coconut, Salted Watermelon Jalapeño & Chia and Mango Chili Lime & Pepitas, offering both sweet and savory options. The plant-based protein snacks set themselves apart in packaged pouches that express their vibrancy with bold modern art motifs and colors.
As many consumers are quick to group salt-laden meat jerky into the junk food category, there has been a rise in the creation of inventive, healthy and flavorful plant-based jerky snacks—this includes vegan jerky made with everything from watermelon, bananas and coconut to mushrooms and eggplant.
Key Themes Behind This Trend
- Plant-based Jerky Snacks
- The rise of healthy and flavorful plant-based jerky snacks offers disruptive innovation opportunities in the snacks industry.
- Vibrant Packaging Design
- Bold and modern art motifs and colors on packaged pouches for fruit jerky create disruptive innovation opportunities in the packaging industry.
- Inventive Vegan Jerky
- The creation of vegan jerky made from diverse ingredients such as watermelon, bananas, coconut, mushrooms, and eggplant presents disruptive innovation opportunities in the plant-based food industry.
Where This Applies
- Snacks Industry
- The snacks industry can explore the development of plant-based jerky snacks to cater to the rising demand for healthier snack options.
- Packaging Industry
- The packaging industry can capitalize on the trend of vibrant and artistic packaging for fruit jerky to attract consumer attention and stand out on shelves.
- Plant-based Food Industry
- The plant-based food industry can embrace new vegan jerky innovations using a variety of ingredients to cater to the growing demand for plant-based protein snacks.
