Beyond the Shoreline is launching a line of plant-based jerky products that are made with a base of seaweed.
For the making of the snacks, kelp is blanched, frozen, defrosted and then combined with other ingredients like mushrooms, as well as monk fruit for a touch of sweetness and nutritional yeast seasoning. At this stage, the plant-based jerky snacks undergo a few more steps before they are dehydrated and packaged for snacking. Beyond the Shoreline's seaweed snacks are being launched in three flavors: BBQ, High Thai’d, and Sea Salt.
As a growing number of consumers look to integrate more fruits and vegetables into their diets, traditional junk food snacks like salty meat jerky is being reinvented with entirely plant-based ingredients. Other brands are also experimenting with creating jerky strips with everything from coconut and watermelon to mushrooms.
Key Themes Behind This Trend
- Plant-based Snacks
- Creating plant-based jerky snacks offers a disruptive innovation opportunity for companies to cater to the growing demand for healthier, planet-friendly snack options.
- Seaweed-based Products
- Using seaweed, such as kelp, as a base ingredient for snacks presents a disruptive innovation opportunity for industries to tap into the trend of sustainable and nutritious food alternatives.
- Alternative Jerky Ingredients
- Exploring unconventional ingredients like mushrooms, coconut, and watermelon for jerky strips opens up disruptive innovation opportunities to capture the attention of adventurous consumers seeking unique flavor experiences.
Where This Applies
- Plant-based Food Industry
- The plant-based food industry can leverage the growing demand for healthier snacks by offering a variety of plant-based jerky options to satisfy consumers' cravings in a more sustainable way.
- Seaweed Farming Industry
- The seaweed farming industry has the opportunity to expand and meet the increasing demand for seaweed-based products, such as kelp-based jerky snacks, as consumers seek out sustainable and nutrient-rich food choices.
- Alternative Snack Industry
- The alternative snack industry can capitalize on the trend of unconventional ingredients in jerky strips by experimenting with unique flavor combinations and appealing to adventurous consumers looking for exciting snacking options.
