Specially formulated for women who are pregnant, the Organic Prenatal Gummies with Iron & DHA from Premama offer a clean formula that's gluten-free, vegan and certified Kosher.
According to the brand, the strawberry-lime and peach-flavored gummies contain "no 'candy' ingredients," gelatins, corn starch, processed sugars, syrups, artificial colors or flavors, GMO ingredients or animal products. As such, the gummies do not have the same kind of bright, unnatural colors as most fruit-flavored confectionery gummy products do.
The clean gummies are powered by plant-based omega-3 fatty acids, including vegetarian DHA and ALA for the support of healthy eye and brain development. B vitamins and iron are also key parts of the gummy formula, which help to promote alertness, alleviate nausea and minimize iron-induced constipation.
Key Themes Behind This Trend
- Clean Prenatal Supplements
- Opportunity to provide prenatal supplements that are free from harmful ingredients and instead use plant-based and organic ingredients.
- Vegan Prenatal Supplements
- Opportunity to create vegan prenatal supplements that cater to a growing segment of the population looking for plant-based options.
- Plant-based Omega-3 Fatty Acids Supplements
- Opportunity to provide supplements that contain vegetarian DHA and ALA to support healthy eye and brain development.
Where This Applies
- Prenatal Supplements
- Opportunity to create and market prenatal supplements that are organic, vegan, and free from harmful ingredients.
- Plant-based Nutrition
- Opportunity to create plant-based nutrition supplements that cater to a growing segment of the population looking for plant-based options.
- Natural Childbirth Products
- Opportunity to create natural childbirth products such as prenatal supplements that minimize the use of artificial ingredients and rely instead on plant-based and organic ingredients.
