Tend is a Real-Food Prenatal Supplement, Delivering Strong Benefits
References: tendprenatal
Tend markets itself as "the world’s first snackable, real-food prenatal supplement designed to replace one’s prenatal vitamin." According to the brand, its product fills a niche in the market as there are reports of over 50% of women struggling with pill intake.
The Tend prenatal supplement delivers nutrients entirely from whole foods, which allows for better absorption and potency. The snackable Tend bars are shelf-stable. The recipe packs 27 essential pregnancy nutrients, derived from organic fruits, vegetables, nuts, and seeds, as well as 300mg of vegan omega-3 DHA. The brand also includes ginger, mint, and B6 in its formulation in order to reduce symptoms of nausea during pregnancy.
The Tend prenatal supplements are organic, vegan, gluten-free, and non-GMO project-certified. The snackable product is available on a subscription basis.
Image Credit: Tend
The Tend prenatal supplement delivers nutrients entirely from whole foods, which allows for better absorption and potency. The snackable Tend bars are shelf-stable. The recipe packs 27 essential pregnancy nutrients, derived from organic fruits, vegetables, nuts, and seeds, as well as 300mg of vegan omega-3 DHA. The brand also includes ginger, mint, and B6 in its formulation in order to reduce symptoms of nausea during pregnancy.
The Tend prenatal supplements are organic, vegan, gluten-free, and non-GMO project-certified. The snackable product is available on a subscription basis.
Image Credit: Tend
Trend Themes
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Real-food Prenatal Supplements — Opportunity for developing more snackable prenatal supplements made from whole foods, providing better absorption and potency.
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Alternative Formulations — Opportunity for creating prenatal supplements in different forms, such as snack bars, to cater to women who struggle with pill intake.
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Natural Anti-nausea Relief — Opportunity for incorporating natural ingredients like ginger, mint, and B6 in prenatal supplements to reduce symptoms of nausea during pregnancy.
Industry Implications
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Health Supplements — Disruption potential in the health supplement industry by offering real-food, snackable alternatives to traditional prenatal vitamins.
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Food and Beverage — Opportunity for food and beverage companies to enter the prenatal supplement market by creating snackable products made from organic fruits, vegetables, nuts, and seeds.
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Wellness and Maternity — Opportunity for wellness and maternity brands to expand their product offerings by incorporating snackable prenatal supplements made from whole foods.
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