Tend markets itself as "the world’s first snackable, real-food prenatal supplement designed to replace one’s prenatal vitamin." According to the brand, its product fills a niche in the market as there are reports of over 50% of women struggling with pill intake.
The Tend prenatal supplement delivers nutrients entirely from whole foods, which allows for better absorption and potency. The snackable Tend bars are shelf-stable. The recipe packs 27 essential pregnancy nutrients, derived from organic fruits, vegetables, nuts, and seeds, as well as 300mg of vegan omega-3 DHA. The brand also includes ginger, mint, and B6 in its formulation in order to reduce symptoms of nausea during pregnancy.
The Tend prenatal supplements are organic, vegan, gluten-free, and non-GMO project-certified. The snackable product is available on a subscription basis.
Image Credit: Tend
Key Themes Behind This Trend
- Real-food Prenatal Supplements
- Opportunity for developing more snackable prenatal supplements made from whole foods, providing better absorption and potency.
- Alternative Formulations
- Opportunity for creating prenatal supplements in different forms, such as snack bars, to cater to women who struggle with pill intake.
- Natural Anti-nausea Relief
- Opportunity for incorporating natural ingredients like ginger, mint, and B6 in prenatal supplements to reduce symptoms of nausea during pregnancy.
Where This Applies
- Health Supplements
- Disruption potential in the health supplement industry by offering real-food, snackable alternatives to traditional prenatal vitamins.
- Food and Beverage
- Opportunity for food and beverage companies to enter the prenatal supplement market by creating snackable products made from organic fruits, vegetables, nuts, and seeds.
- Wellness and Maternity
- Opportunity for wellness and maternity brands to expand their product offerings by incorporating snackable prenatal supplements made from whole foods.
