A strong fishy taste is one of the main reasons many people hesitate to take omega supplements, despite their health benefits, and TopGum's OMG3! gummy collection shares a fish-free alternative fueled by plant-based omega-3 DHA sourced from marine algae.
Second to taste, it's important that gummies are filled with functional ingredients and not fillers. The high-dosage, dual-color prenatal gummy packs 50mg of plant-based omega-3 DHA, plus prenatal vitamins like vitamin D, folic acid, and B12, and 5mg of iron. Uniquely, these gummies feature proprietary, in-house TopCap technology that applies a form of microencapsulation specifically for liquids.
"Pregnant women are particularly sensitive to off tastes or smells which makes getting the flavor right all the more essential," said Eyal Shohat, CEO of TopGum. As such, orange essential oil is used to cut the marine overtones.
What's Driving This Trend
- Plant-based Supplements
- Plant-based omega-3 DHA from marine algae is redefining dietary supplements for health-conscious consumers.
- Flavor-optimized Nutraceuticals
- Innovation in flavor technology, such as TopCap microencapsulation, enhances consumer experience in health products.
- Functional Gummies
- Multivitamin gummies are evolving to provide high-dosage, targeted nutrition with essential micronutrients.
Who This Affects Most
- Nutraceuticals
- The nutraceutical industry is shifting towards clean-label, plant-based alternatives that appeal to health-driven consumers.
- Maternal Health Products
- Prenatal supplements are increasingly incorporating plant-based and functional ingredients to meet specific nutritional needs.
- Flavors and Ingredients
- Advanced flavor technologies are crucial in developing palatable health products, especially for sensitive consumer groups.
