NOW is launching an omega-3 fish oil gummy with ConCordix technology that solves some of the major concerns that keep people from purchasing products in the supplement category.
Many consumers are put off by the taste of fish oil supplements and traditional gummies often contain excessive sugar and lack potency. NOW’s high-potency, fruit-flavored fish oil chews address these concerns, offering a more palatable and nutritious option for health-conscious individuals.
NOW’s passionfruit-flavored gummies contain 750mg of fish oil, delivering 300mg of EPA and 225mg of DHA. Packed with active ingredients that are easily absorbed by the body, these chews make the benefits of fish oil more accessible and enjoyable to kids and adults alike.
Key Themes Behind This Trend
- Flavor-enhanced Supplements
- Introducing pleasant flavors to traditionally unpleasant-tasting supplements can increase consumer compliance and market appeal.
- High-potency Gummies
- High-potency formulations in gummy formats offer a more effective and enjoyable way for consumers to get their essential nutrients.
- Sugar-free Health Products
- Developing sugar-free alternatives in the health supplement space meets the growing demand for healthier, low-carb options.
Where This Applies
- Nutraceuticals
- Innovation in the nutraceuticals industry includes creating more palatable and potent formulations to appeal to a broader consumer base.
- Functional Foods
- The functional foods industry is seeing advancements in integrating high-potency nutrients into enjoyable and easily consumable formats such as gummies.
- Children's Health Products
- The market for children's health products is expanding with kid-friendly, nutrient-rich formulations that improve taste and effectiveness.
