One A Day Kids Multi with Iron Comes in a Gummy Format
Michael Hemsworth — July 28, 2025 — Lifestyle
References: oneaday & drugstorenews
The One A Day Kids Multi with Iron dietary supplement is a new offering from the brand that's crafted with everyday nutritional support in mind for children.
The product features the brand's multivitamin formulation for kids and is infused with 12mg of iron in each serving to offer additional nutritional support. The gummy multivitamins will deliver two-thirds of the recommended daily intake for iron in each two-gummy serving and are easy for parents to have kids take thanks to their candy-like format.
General Manager, Nutritionals at Bayer Lisa Perez spoke on the One A Day Kids Multi with Iron dietary supplement saying, "As a brand dedicated to providing consumers with nutritional support at important life stages, we know how important it is for parents to have a trusted multivitamin that kids actually want to take because they like the taste and texture. That’s why we are excited to introduce the new One A Day Kids line including the first of its kind gummy multivitamin with iron for kids.”
The product features the brand's multivitamin formulation for kids and is infused with 12mg of iron in each serving to offer additional nutritional support. The gummy multivitamins will deliver two-thirds of the recommended daily intake for iron in each two-gummy serving and are easy for parents to have kids take thanks to their candy-like format.
General Manager, Nutritionals at Bayer Lisa Perez spoke on the One A Day Kids Multi with Iron dietary supplement saying, "As a brand dedicated to providing consumers with nutritional support at important life stages, we know how important it is for parents to have a trusted multivitamin that kids actually want to take because they like the taste and texture. That’s why we are excited to introduce the new One A Day Kids line including the first of its kind gummy multivitamin with iron for kids.”
Trend Themes
1. Gummy Vitamin Revolution - The transformation of traditional vitamins into gummy forms is gaining popularity for enhancing children's willingness to consume essential nutrients.
2. Iron Fortification in Supplements - The inclusion of iron in children's multivitamins reflects a growing emphasis on addressing common mineral deficiencies through dietary aids.
3. Taste-driven Health Solutions - Creating health products that prioritize appealing taste profiles marks a shift towards increasing compliance among younger consumers.
4. Personalized Nutrition Solutions - The development of targeted multivitamins demonstrates a trend towards personalized health regimens for specific age groups.
5. Child-centric Product Design - Innovations in product design focus on the unique needs and preferences of children to make nutrition more engaging and enjoyable.
Industry Implications
1. Dietary Supplements - The dietary supplements industry continues to expand with innovative products designed to address specific nutritional needs for various demographics.
2. Child Health and Wellness - The child health sector is increasingly focused on creating engaging and effective nutritional solutions geared towards younger consumers.
3. Functional Confectionery - As vitamins integrate into candy-like formats, the functional confectionery industry is poised for growth by combining health benefits with enjoyable consumer experiences.
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