Category
Lifestyle
Assisted Choices
Trend cluster
Category
Advanced
Safety
Pet care safety products offer life-saving functions.
4.1
Trend score
Trend
What is the Advanced Safety trend?
Advanced Safety: Brands are creating a space in the market that works to counter important concerns related to pet safety. Companies are doing so with advanced technologies that enhance owners' knowledge and ability to take action in dangerous circumstances.
Insight
The consumer insight behind the Advanced Safety trend
Pets, plants, and other non-human living beings create a low-fuss emotional connection for lonely consumers. Counterintuitively, the rise of social media has created a sense of loneliness, particularly among Millennial consumers who are deciding either against having children, or to postpone the act. These consumers are looking to humanize these beings to further that sense of connection and care-taking.
Trend themes
Themes within the Advanced Safety trend
Three behaviours holding the trend together01
Smart Pet Tracking Devices
Pet owners are increasingly relying on technology to keep their pets safe and secure, creating a market for smart pet tracking devices that can monitor pets' location, activities and safety.
02
Multifaceted Smart Collars
Pet owners are seeking high-tech wearables that can provide real-time data with geofencing and artificial intelligence to address the concerns of their pet's nutrition, safety, fitness and freedom, creating a market for multifaceted smart collars.
03
CO2-Tracking Auto Safety Devices
Consumers are increasingly looking for auto safety devices that can prevent accidental injuries and fatalities incurred each year by drivers who accidentally leave children or pets unattended in the car, creating a market for CO2-tracking auto safety devices.
Industry implications
What the Advanced Safety trend means for industry
Where the trend changes the playbookFor
Pet Care Industry
All products listed are relevant to the pet care industry and have strong disruptive innovation opportunities for business professionals to create advanced safety devices for pets.
For
Auto Safety Industry
CO2-Tracking Auto Safety devices can disrupt the auto safety industry by enhancing driver awareness and reducing accidents caused by unintentional negligence.
For
Wearable Technology Industry
Multifaceted smart collars can disrupt the wearable technology industry by providing an all-in-one solution for pet owners to address all of their concerns with one smart wearable device.
Workshop question
How could your brand better prioritize safety in the workplace, or for its customers?
Trend signals
Trend signals for Advanced Safety
Trend score 4.1 out of 10, from popularity 63%, activity 51%, freshness 8%.
Popularity63%
Activity51%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Advanced Safety trend
5 featured examples from May 16, 2017 to Feb 21, 2019CategoryLifestyle
Multifaceted Smart Collars
The Wagz Explore Smart Collar Solves Many Pain Points for Pet Parents
The pet tech industry can capitalize on the rise of smart pet gadgets that use real-time data and AI to provide a complete pet care experience.
CategoryAutos
Dog-Cooling Car Systems
Tesla's 'Dog Mode' Allows Drivers to Safely Leave Pets in the Car
The automotive industry can explore new innovative in-car features such as pet safety technologies to differentiate their brand offering.
CategoryLifestyle
Smart Cat-Tracking Devices
The Tabcat Makes Sure That Cat's Don't Get Lost Outdoors
Opportunity for businesses to manufacture and sell a variety of pet accessories, including smart tracking devices.
CategoryLifestyle
Child-Detecting Vehicle Sensors
The Eve ATHENA Car Safety Monitor Prevents Kids from Being Left
Disruptive innovation opportunity: Develop new safety features and technologies for vehicles that prioritize passenger protection, especially in the context of preventing accident…
CategoryAutos
CO2-Tracking Auto Safety Devices
'Payton's Charm' Ensures You Never Leave Kids or Pets in the Car
The automotive industry can tap into the CO2-tracking auto safety devices trend to create innovative solutions that ensure the safety of occupants, including children and pets, by…
