Pet care safety products offer life-saving functions
Implications - Brands are creating a space in the market that works to counter important concerns related to pet safety. Companies are doing so with advanced technologies that enhance owners' knowledge and ability to take action in dangerous circumstances.
Insight - Pets, plants, and other non-human living beings create a low-fuss emotional connection for lonely consumers. Counterintuitively, the rise of social media has created a sense of loneliness, particularly among Millennial consumers who are deciding either against having children, or to postpone the act. These consumers are looking to humanize these beings to further that sense of connection and care-taking.
Insight - Pets, plants, and other non-human living beings create a low-fuss emotional connection for lonely consumers. Counterintuitively, the rise of social media has created a sense of loneliness, particularly among Millennial consumers who are deciding either against having children, or to postpone the act. These consumers are looking to humanize these beings to further that sense of connection and care-taking.
Workshop Question - How could your brand better prioritize safety in the workplace, or for its customers?
Trend Themes
1. Smart Pet Tracking Devices - Pet owners are increasingly relying on technology to keep their pets safe and secure, creating a market for smart pet tracking devices that can monitor pets' location, activities and safety.
2. Multifaceted Smart Collars - Pet owners are seeking high-tech wearables that can provide real-time data with geofencing and artificial intelligence to address the concerns of their pet's nutrition, safety, fitness and freedom, creating a market for multifaceted smart collars.
3. Co2-tracking Auto Safety Devices - Consumers are increasingly looking for auto safety devices that can prevent accidental injuries and fatalities incurred each year by drivers who accidentally leave children or pets unattended in the car, creating a market for CO2-tracking auto safety devices.
Industry Implications
1. Pet Care Industry - All products listed are relevant to the pet care industry and have strong disruptive innovation opportunities for business professionals to create advanced safety devices for pets.
2. Auto Safety Industry - CO2-Tracking Auto Safety devices can disrupt the auto safety industry by enhancing driver awareness and reducing accidents caused by unintentional negligence.
3. Wearable Technology Industry - Multifaceted smart collars can disrupt the wearable technology industry by providing an all-in-one solution for pet owners to address all of their concerns with one smart wearable device.
