Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Kandy Packaging is Cheerful and Bold

 - May 30, 2018
References: & packageinspiration
The Kandy packaging has been designed by as a branding aesthetic that focuses on a cheeky storyline for children and adult consumers to enjoy.

The branding consists of a black and white bird that has found a piece of the candy within to convey a sense of wonder to the consumer. This is paired with a see-through section on the bottom that's shaped like a cloud for the bird to perch on to let the shopper see the product prior to purchase to ensure it's the one for them.

The Kandy packaging also focuses on the gluten-free, dairy-free and healthy nature of the product to ensure consumers feel confident in their purchase when interacting with the package.