The Kandy packaging has been designed by reka.agency as a branding aesthetic that focuses on a cheeky storyline for children and adult consumers to enjoy.
The branding consists of a black and white bird that has found a piece of the candy within to convey a sense of wonder to the consumer. This is paired with a see-through section on the bottom that's shaped like a cloud for the bird to perch on to let the shopper see the product prior to purchase to ensure it's the one for them.
The Kandy packaging also focuses on the gluten-free, dairy-free and healthy nature of the product to ensure consumers feel confident in their purchase when interacting with the package.
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