Ideas
Explore the world's #1 largest database of ideas and innovations, with 466,927 inspiring examples.
Trend Reports
Discover why 1,263 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 315,437 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,263 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 315,437 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,211 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 466,927 cutting edge ideas.

Smoothie-Inspired Yogurts

Waitrose's Blended Yogurt Range Boasts Bright, Vibrant Varieties

— February 2, 2018 — Lifestyle
While fruit and yogurt go hand-in-hand, Waitrose is offering a fresh take on the pairing with its blended yogurts, which are packaged in clear cups. As such, the yogurt tubs resemble takeaway smoothie or juice cups, which usually show of a healthy drink's vibrant colors.

The flavored yogurts from Waitrose are packed with beneficial ingredients like apple, kiwi and pineapple, as well as some unusual additions like beetroot, carrot, ginger and butternut squash.

As smoothies can offer a convenient way for consumers to fuel up with vibrant fruit and vegetable ingredients, while also satisfying their desire for something healthy and sweet, a number of brands are launching smoothie-inspired products—this includes everything from candies and frozen desserts to popcorn.


Image Credit: Waitrose
Trend Themes
1. Smoothie-inspired Products - Brands are launching smoothie-inspired products, such as candies and frozen desserts to meet the consumers' desire for something healthy and sweet, as well as their need for convenience.
2. Innovative Food Packaging - Clear packaging, like the ones used for Waitrose's blended yogurts, is becoming a trend to highlight a product's inviting colors.
3. Functional Ingredients - Waitrose's blended yogurts utilize functional ingredients like beetroot, carrot, ginger and butternut squash which may create openings for further innovation for other products.
Industry Implications
1. Food and Beverage - Smoothie-inspired products and innovative food packaging are creating opportunities for food and beverage industry players to create more exciting and functional food products or packaging.
2. Packaging - The innovation in food packaging, such as clear cups utilized by Waitrose, reveals a growing demand for an aesthetically pleasing way of presenting products.
3. Confectionery - The creation of smoothie-inspired candies may offer a more health-conscious take on confectionery, potentially tapping into a new market for the confectionery industry.
5.3
Score
Popularity
Activity
Freshness