While fruit and yogurt go hand-in-hand, Waitrose is offering a fresh take on the pairing with its blended yogurts, which are packaged in clear cups. As such, the yogurt tubs resemble takeaway smoothie or juice cups, which usually show of a healthy drink's vibrant colors.
The flavored yogurts from Waitrose are packed with beneficial ingredients like apple, kiwi and pineapple, as well as some unusual additions like beetroot, carrot, ginger and butternut squash.
As smoothies can offer a convenient way for consumers to fuel up with vibrant fruit and vegetable ingredients, while also satisfying their desire for something healthy and sweet, a number of brands are launching smoothie-inspired products—this includes everything from candies and frozen desserts to popcorn.
Image Credit: Waitrose