Rewarded Action

Brands are requiring customers to participate in tasks before they are rewarded

Implications - Brands are encouraging their audience to participate in various tasks before they are granted access to the products and services they're featuring. This type of action diverts the consumers attention from being sold to; instead, brands are triggering emotions and linking them back to creating a more positive user experience.

Workshop Question - What can you do to incorporate gamification into an element of your product or service?
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
21,371 Total Clicks
Oct 18 - Feb 19
This Year and Mild
MarketingLifestyle
Featured Examples
Rebellious Sport-Related Contests - Volvo's Super Bowl Contest Prompts One Not to Watch the Event
SCORE 6.6
This Year and Warm 720 Clicks Pub: Jan 30, 19
Rebellious Sport-Related Contests
Volvo's Super Bowl Contest Prompts One Not to Watch the Event
Swedish automaker Volvo launches a curious Super Bowl contest that actually encourages the audience not to watch the football event. The campaign is linked to a promotional smartphone game —... [More]
Snowy Takeout Experiences - Taco Bell Canada Created the World's First Slide-Thru Takeout Window
SCORE 5.6
This Year and Warm 416 Clicks Pub: Feb 21, 19
Snowy Takeout Experiences
Taco Bell Canada Created the World's First Slide-Thru Takeout Window
In recent months, fast food fans have been treated to a number of innovations and marketing stunts centered around the drive-thru experience and Taco Bell Canada is now opening what it calls the... [More]
Remote Fast Food Drive-Thrus - Popeyes' '12-Hr Drive Thru' Spotlights Its 12-Hour Marinated Chicken
SCORE 5
This Year and Average 211 Clicks Pub: Oct 24, 18
Remote Fast Food Drive-Thrus
Popeyes' '12-Hr Drive Thru' Spotlights Its 12-Hour Marinated Chicken
One of the main reasons that fast food drive-thrus exist is so that consumers can quickly grab a meal while they are on the go. With its ‘12-Hr Drive Thru,’ Popeyes is turning this... [More]
Fantasy Blood Donation Campaigns - 'Bleed for the Throne' Asks Game of Thrones Fans to Donate Blood
SCORE 4.9
This Year and Average 117 Clicks Pub: Feb 21, 19
Fantasy Blood Donation Campaigns
'Bleed for the Throne' Asks Game of Thrones Fans to Donate Blood
Game of Thrones is a show that does not shy away from bloodshed, as viewers have watched characters who they love and despise bleed for the throne. While fans eagerly await the arrival of the newest,... [More]
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