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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,884 more

Rewarded Action

Brands are requiring customers to participate in tasks before they are rewarded

Trend - Brands are encouraging consumers to participate in various tasks and experience before they are granted access to the products and services being featured. This type of action diverts the consumer's attention from being "sold to," to being interacted with. Furthermore, it highlights a shift toward the "attention economy," wherein experience is as valuable as money.

Insight - This idea of experience-as-currency is directly linked to the evolution of social media, and the subsequent redefinition of "value." Regular social media users view every "like" on a post as a prize or currency exchange. A piece of their life and the things they experience–be it a photo of themselves on Instagram, or a status post about their day on Facebook–is given in exchange for approval. This focus on how the intangible is starting to impact consumers' view of value beyond social media, and into their real lives.
Workshop Question - How could your brand better utilize the attention economy?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 44 Examples:
41,672 Total Clicks
Date Range:
Oct 18 — Aug 19
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Rebellious Sport-Related Contests
Rebellious Sport-Related Contests
Volvo's Super Bowl Contest Prompts One Not to Watch the Event
Swedish automaker Volvo launches a curious Super Bowl contest that actually encourages the audience not to watch the football event. The campaign is linked to a promotional smartphone game —... MORE
Transportation-Friendly Recycling Schemes
Transportation-Friendly Recycling Schemes
+ Ricicli + Viaggi Exchanges Plastics for Metro Rides
A new recycling scheme is in place Rome and the initative will definitely have an impact due to its lucrative offer. It is called + Ricicli + Viaggi (which translates to + Recycle, + Travel). The... MORE
Snowy Takeout Experiences
Snowy Takeout Experiences
Taco Bell Canada Created the World's First Slide-Thru Takeout Window
In recent months, fast food fans have been treated to a number of innovations and marketing stunts centered around the drive-thru experience and Taco Bell Canada is now opening what it calls the... MORE
play_circle_filled Remote Fast Food Drive-Thrus
Remote Fast Food Drive-Thrus
Popeyes' '12-Hr Drive Thru' Spotlights Its 12-Hour Marinated Chicken
One of the main reasons that fast food drive-thrus exist is so that consumers can quickly grab a meal while they are on the go. With its ‘12-Hr Drive Thru,’ Popeyes is turning this... MORE
play_circle_filled Fantasy Blood Donation Campaigns
Fantasy Blood Donation Campaigns
'Bleed for the Throne' Asks Game of Thrones Fans to Donate Blood
Game of Thrones is a show that does not shy away from bloodshed, as viewers have watched characters who they love and despise bleed for the throne. While fans eagerly await the arrival of the newest,... MORE

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