RE:CYCLE by Vélosophy is Made with Recycled Nespresso Capsules
Laura McQuarrie — August 14, 2019 — Eco
References: nestle-nespresso & prexamples
To bring awareness to its coffee pod recycling program, Nespresso collaborated to create the RE:CYCLE by Vélosophy bicycle, which is made from recycled single-use coffee capsules. Notably, the bicycle boasts the same color as Nespresso's Arpeggio coffee pods and also boasts a pod-shaped bell and cup holder.
The design of the bicycle helps to show consumers just what's possible when they recycle. To do so, coffee lovers are urged to drop off their used capsules at a designated collection point or a Nespresso Boutique.
A limited number of the RE:CYCLE by Vélosophy bikes will be available on Vélosophy’s site, priced starting at €,1290—and for every bike sold, a bike will be donated to a child in Ghana.
The design of the bicycle helps to show consumers just what's possible when they recycle. To do so, coffee lovers are urged to drop off their used capsules at a designated collection point or a Nespresso Boutique.
A limited number of the RE:CYCLE by Vélosophy bikes will be available on Vélosophy’s site, priced starting at €,1290—and for every bike sold, a bike will be donated to a child in Ghana.
Trend Themes
1. Sustainable Transportation - The RE:CYCLE bicycle made from recycled coffee pods demonstrates the trend of sustainable transportation and promotes eco-friendly commuting options.
2. Circular Economy - The collaboration between Nespresso and Vélosophy highlights the concept of a circular economy by transforming waste coffee capsules into functional bicycles, paving the way for more innovative and eco-conscious product designs.
3. Brand Collaboration - The partnership between Nespresso and Vélosophy exemplifies the growing trend of brand collaborations to create unique products that align with sustainability goals, enhancing brand visibility and social impact.
Industry Implications
1. Coffee Retail - The RE:CYCLE bicycle showcases the potential for coffee retailers to integrate sustainable initiatives within their supply chains, engaging customers and promoting recycling practices.
2. Bicycle Manufacturing - The utilization of recycled coffee pods in the RE:CYCLE bicycle presents a disruptive opportunity for the bicycle manufacturing industry to explore new sustainable materials and production processes.
3. Social Entrepreneurship - The social aspect of the RE:CYCLE by Vélosophy project highlights the potential for social entrepreneurship in leveraging business initiatives to make a positive impact on communities in need, creating a win-win situation for businesses and society.
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