Taco Bell's New Double Steak Melt Deluxe Box is Whole Meal in a Box
Katherine Pendrill — February 1, 2019 — Lifestyle
While Taco's Bell's $1 menu is perfect for snacking, the chain's new Double Steak Melt Deluxe Box is a much heartier option. Not only does the meal cover all the based, but at $7, it's also the chain's most expensive offering yet.
The new Double Steak Melt Deluxe Box is a combo offering that is currently being tested at Taco Bell locations in Ohio. The new meal consists of a folded flatbread stuffed with a double helping of marinated steak and a whole lot of cheese. The meaty steak melt is then paired with a Crunch Taco, Nacho Fries, and a medium drink.
Though it's $2 more than any other item on the Taco Bell menu, the Double Steak Melt Deluxe Box is unlikely to cause a fuss among consumers as it's the perfect size for sharing.
Image Credit: Taco Bell.
The new Double Steak Melt Deluxe Box is a combo offering that is currently being tested at Taco Bell locations in Ohio. The new meal consists of a folded flatbread stuffed with a double helping of marinated steak and a whole lot of cheese. The meaty steak melt is then paired with a Crunch Taco, Nacho Fries, and a medium drink.
Though it's $2 more than any other item on the Taco Bell menu, the Double Steak Melt Deluxe Box is unlikely to cause a fuss among consumers as it's the perfect size for sharing.
Image Credit: Taco Bell.
Trend Themes
1. Heartier Fast Food Options - The Double Steak Melt Deluxe Box offers a more substantial, filling meal for fast food customers.
2. Combo Offerings - The trend of combining multiple food items in a single offering provides convenience and variety for consumers.
3. Affordable Indulgence - The balance between a higher price point and a satisfying meal appeals to consumers looking for a treat without breaking the bank.
Industry Implications
1. Fast Food - Fast food chains can explore new menu options that offer heartier meal choices to cater to customers seeking more substantial food options.
2. Food and Beverage Retail - Retailers can develop combo offerings that combine different food products to enhance the overall shopping experience for consumers.
3. QSR (quick Service Restaurants) - QSRs can create promotions that offer indulgent meals at affordable prices to attract more customers and increase sales.
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