Taco Bell Canada Created the World's First Slide-Thru Takeout Window
Laura McQuarrie — February 21, 2019 — Marketing
References: tacobell & foodandwine
In recent months, fast food fans have been treated to a number of innovations and marketing stunts centered around the drive-thru experience and Taco Bell Canada is now opening what it calls the first-ever 'Slide-Thru.'
At the Horseshoe Resort near Barrie, Ontario, Taco Bell fans will be able to place their order at the top of a tubing hill, proceed to slide down the hill and pick up their order from a custom-built take-out window at the bottom of the slope. Taco Bell devised this fun-filled way for people to pick up a meal to promote the return of its Cheetos Crunchwrap Slider, which is exclusive to Canada. As Taco Bell Canada's head of marketing Veronica Castillo describes, “This fan-favorite deserves a celebration that’s as audacious as the Crunchwrap itself, something wild and unexpected and has never been tried before.”
At the Horseshoe Resort near Barrie, Ontario, Taco Bell fans will be able to place their order at the top of a tubing hill, proceed to slide down the hill and pick up their order from a custom-built take-out window at the bottom of the slope. Taco Bell devised this fun-filled way for people to pick up a meal to promote the return of its Cheetos Crunchwrap Slider, which is exclusive to Canada. As Taco Bell Canada's head of marketing Veronica Castillo describes, “This fan-favorite deserves a celebration that’s as audacious as the Crunchwrap itself, something wild and unexpected and has never been tried before.”
Trend Themes
1. Slide-thru Takeout - Disruptive innovation opportunity: Explore unique ways to combine fun experiences with convenient food pickup.
2. Drive-thru Innovations - Disruptive innovation opportunity: Create interactive and memorable drive-thru experiences to attract customers.
3. Limited-time Exclusives - Disruptive innovation opportunity: Offer exclusive menu items for a limited time to generate excitement and promote customer engagement.
Industry Implications
1. Fast Food - Disruptive innovation opportunity: Develop unconventional strategies to enhance customer satisfaction and drive brand loyalty in the fast food industry.
2. Hospitality/tourism - Disruptive innovation opportunity: Integrate unique food experiences into popular tourist destinations or hospitality venues to attract visitors and differentiate from competitors.
3. Marketing/advertising - Disruptive innovation opportunity: Combine unconventional marketing stunts with innovative approaches to captivate audiences and create brand awareness.
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