adidas recently launched a full look at its entire range of Game of Thrones Ultra Boosts -- it follows design themes of the fantasy television series through colors and slogans. There are tonal references to houses such as Targaryen and Lannisters, with popular phrases adorning the heel area of each running sneaker.
The heel tags read "Winter is Here" to reference House Stark and "Hear Me Roar" for House Lannister. There are also additional accents found at the insoles and beneath the tongue to the show. The 'Night's Watch,' 'Winter is Here,' 'Winter is Coming,' and 'Fire and Blood' sneakers are monochromatic, whereas the 'Hear Me Roar' and 'House Targaryen' running shoes feature brighter orange and red hues.