A New Olay Commercial is Set to Run During the Super Bowl
Riley von Niessen — January 30, 2019 — Marketing
Sarah Michelle Gellar, the star of 'Buffy the Vampire Slayer,' is at the center of a new Olay commercial that's set to run during the 2019 Super Bowl.
The ad highlights a dramatic thriller theme, which is complete with a strange masked man. The 'Killer Skin' ad has already received well over 1.5 million views on YouTube, with fans generating plenty of buzz in anticipation of the commercial's Super Bowl launch.
Apart from its playful theme, the ad is sure to stand out during the Super Bowl due to its female lead, given that reports state that only 27% of ads during the event star women. With women making up approximately 45% of NFL fans, Olay aims to generate more diversity with its commercial and appeal to a demographic of viewers that has been underserved.
Image Credit: Olay
The ad highlights a dramatic thriller theme, which is complete with a strange masked man. The 'Killer Skin' ad has already received well over 1.5 million views on YouTube, with fans generating plenty of buzz in anticipation of the commercial's Super Bowl launch.
Apart from its playful theme, the ad is sure to stand out during the Super Bowl due to its female lead, given that reports state that only 27% of ads during the event star women. With women making up approximately 45% of NFL fans, Olay aims to generate more diversity with its commercial and appeal to a demographic of viewers that has been underserved.
Image Credit: Olay
Trend Themes
1. Thriller-themed Skincare Ads - Disruptive innovation opportunity: Creating engaging and suspenseful advertisements for skincare products to capture consumers' attention and differentiate from traditional ad campaigns.
2. Female-led Super Bowl Advertisements - Disruptive innovation opportunity: Capitalizing on the underrepresentation of women in Super Bowl ads by creating female-led advertisements that resonate with a diverse audience and challenge traditional gender stereotypes.
3. Appealing to Female NFL Fans - Disruptive innovation opportunity: Targeting the demographic of female NFL fans by showcasing skincare products during high-profile events like the Super Bowl, tapping into the potential market and breaking barriers in traditionally male-dominated spaces.
Industry Implications
1. Skincare - Disruptive innovation opportunity: Incorporating thriller-themed marketing strategies and female-centric storytelling to attract and engage consumers in the skincare industry, making it stand out from competitors.
2. Advertising - Disruptive innovation opportunity: Shifting advertising trends by promoting female-led commercials and creating diverse narratives during prominent events like the Super Bowl, challenging traditional gender roles and setting new standards for the industry.
3. Sports Entertainment - Disruptive innovation opportunity: Leveraging the Super Bowl and other sports events as platforms to showcase products and services appealing to female fans, breaking gender barriers and expanding the target audience for the sports entertainment industry.
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