Beer label Budweiser has been adopting a medieval theme as of recent when it comes to its marketing campaigns -- the latest 'Bud Knight' ad debuted at the Super Bowl brings it all together. The commercial played between the New England Patriots and Los Angeles' Rams' game. It opened up with preparation for a joust, entering the Bud Knight decked out in Bud Light's signature blue.
The familiar Game of Thrones theme song plays and The Mountain appears to participate in the joust -- he then murders the Bud Knight, followed by a dragon flying in breathing fire. This collaborative effort involved the contributions of a Game of Thrones director and an advertising studio to promote the last season of the show that is set to launch on April 14th.