A Canadian company recently launched a new candy brand called 'SmartSweets' that offers a better-for-you version of a popular gummy candy. In recent years, there has been a growing demand for sweet treats that are made from more natural and less processed ingredients. This new candy brand kicks sugar to the curb and adds a dose of nutritious plant-based fiber.
The new SmartSweets range consists of low-sugar gummy bears in four juicy flavors. Unlike other gummy candies, the bears are made with real, GMO-free ingredients for a more natural candy alternative. The candies also give consumers a nutritional boost in with the addition of plant-based fiber. As an added bonus, the candies are free of gluten, soy, dairy and nuts, making them a safe choice for school lunches.
With a growing demand for more natural candy alternatives, the new SmartSweets range is perfect for health-conscious shoppers.
What Makes This Trend Stand Out
- All-natural Candies
- Offering more natural and less processed ingredients presents a disruptive innovation opportunity for the candy industry.
- Low-sugar Alternatives
- Providing low-sugar options creates disruptive innovation opportunities for the candy industry particularly in response to growing health concerns.
- Plant-based Fiber
- The addition of plant-based fiber presents a disruptive innovation opportunity for the candy industry as consumers look for sweet treats with added nutritional value.
Sectors Adopting This
- Food
- The food industry could benefit from offering healthier candy options as consumers look for nutritious alternatives.
- Candy
- The candy industry has an opportunity to disrupt the market by creating more natural and less processed candy offerings.
- Health and Wellness
- The health and wellness industry has a chance to benefit from healthier candy alternatives as consumers look for better-for-you options.
