What is the trend of all-natural candies?

Offering more natural and less processed ingredients presents a disruptive innovation opportunity for the candy industry.

What is the trend of low-sugar alternatives?

Providing low-sugar options creates disruptive innovation opportunities for the candy industry particularly in response to growing health concerns.

What is the trend of plant-based fiber?

The addition of plant-based fiber presents a disruptive innovation opportunity for the candy industry as consumers look for sweet treats with added nutritional value.

What are the implications for the food industry?

The food industry could benefit from offering healthier candy options as consumers look for nutritious alternatives.

What are the implications for the candy industry?

The candy industry has an opportunity to disrupt the market by creating more natural and less processed candy offerings.

What are the implications for the health and wellness industry?

The health and wellness industry has a chance to benefit from healthier candy alternatives as consumers look for better-for-you options.

All-Natural Gummy Candies : SmartSweets

All-Natural Gummy Candies

Cinnamon-Flavored Low-Sugar Candies Image 1

The New SmartSweets Candies are Made with Real, GMO-Free Ingredients

Katherine Pendrill — July 15, 2016 — Lifestyle

References: smartsweets & foodbev

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A Canadian company recently launched a new candy brand called 'SmartSweets' that offers a better-for-you version of a popular gummy candy. In recent years, there has been a growing demand for sweet treats that are made from more natural and less processed ingredients. This new candy brand kicks sugar to the curb and adds a dose of nutritious plant-based fiber.

The new SmartSweets range consists of low-sugar gummy bears in four juicy flavors. Unlike other gummy candies, the bears are made with real, GMO-free ingredients for a more natural candy alternative. The candies also give consumers a nutritional boost in with the addition of plant-based fiber. As an added bonus, the candies are free of gluten, soy, dairy and nuts, making them a safe choice for school lunches.

With a growing demand for more natural candy alternatives, the new SmartSweets range is perfect for health-conscious shoppers.

Trend Themes

All-natural Candies — Offering more natural and less processed ingredients presents a disruptive innovation opportunity for the candy industry.
Low-sugar Alternatives — Providing low-sugar options creates disruptive innovation opportunities for the candy industry particularly in response to growing health concerns.
Plant-based Fiber — The addition of plant-based fiber presents a disruptive innovation opportunity for the candy industry as consumers look for sweet treats with added nutritional value.

Industry Implications

Food — The food industry could benefit from offering healthier candy options as consumers look for nutritious alternatives.
Candy — The candy industry has an opportunity to disrupt the market by creating more natural and less processed candy offerings.
Health and Wellness — The health and wellness industry has a chance to benefit from healthier candy alternatives as consumers look for better-for-you options.

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