Category
Fashion
Scaled Restraint
Trend cluster
Category
Outdoorsy
Luxury
High-fashion designers adapt to enter the outdoor "athleisure" industry.
4.8
Trend score
Trend
What is the Outdoorsy Luxury trend?
Outdoorsy Luxury: As the sportswear industry continues its growth and designer brands expand their involvement in this space, the next shift comes with their entrance into industries related to outdoor activities.
Insight
The consumer insight behind the Outdoorsy Luxury trend
The influence of social media on young consumers' lifestyles is vast. Everything from their hobbies to personal style can be inspired by or curated for social media trends, and brands have taken note of that fact. These demographics often expect brands to help them facilitate the lifestyles they're portraying, and the identities they curate for themselves online.
Trend themes
Themes within the Outdoorsy Luxury trend
Three behaviours holding the trend together01
High-Fashion Outdoor 'Athleisure' Industry
Social media influence on young consumers' lifestyles inspire luxury fashion brands to step into the camping, hiking, and outdoor industry.
02
Luxury Fashion-Inspired Camping Gear
The integration of high-end luxury fashion designs and premium materials into traditionally rustic camping items presents an opportunity to create new and upscale products.
03
Sporty Gender-Fluid Fashion Collaboration
Partnerships between athletic and emerging fashion brands to develop gender-fluid apparel that combines athletic functionality with style aesthetic.
Industry implications
What the Outdoorsy Luxury trend means for industry
Where the trend changes the playbookFor
Outdoor Industry
Innovation and creativity are key components to introduce high-end luxury items to outdoor enthusiasts who seek comfort and high-quality materials.
For
Fashion Industry
The luxury fashion industry could leverage the outdoor market or expand into functional clothing and accessories for people to wear in everyday settings.
For
Sportswear Industry
Incorporating high-end premium materials and intricate design into sportswear that transcends usage from athletic activity to casual wear.
Workshop question
Consider an expanding industry that your brand could collaborate with?
Trend signals
Trend signals for Outdoorsy Luxury
Trend score 4.8 out of 10, from popularity 59%, activity 76%, freshness 8%.
Popularity59%
Activity76%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Outdoorsy Luxury trend
7 featured examples from Jan 5, 2017 to Jan 3, 2019CategoryFashion
Camping-Inspired Menswear
The New Acne Studios Menswear Line is Available Online
The fashion industry can capitalize on the trend of unconventional menswear by creating sustainable and eco-friendly collections with unique designs.
CategoryLuxury
Designer Gender-Fluid Fashion Lines
adidas Partners Up with Olivia Oblanc for a Striking Capsule
Disruptive innovation opportunity: Embrace gender-fluid fashion and streetwear stylistics to attract a diverse customer base and stay ahead of evolving fashion trends.
CategoryLuxury
Designer-Made Expensive Sleeping Bags
Thom Browne Debuts a Sleeping Bag for Fall/Winter 2018
Fashion designers can explore the creation of innovative camping accessories and outdoor gear to capitalize on the trend of luxury camping fashion.
CategoryLifestyle
Sleeping Bag-Inspired Outerwear
This North Face Coat is Done in Collaboration with Junya Watanabe
Collaborations between outdoor apparel brands and fashion designers can lead to innovative and functional pieces that appeal to both fashion and adventure enthusiasts.
CategoryFashion
Co-Branded Logo-Centric Outerwear
KITH and Tommy Hilfiger Introduce a Second Capsule for FW18
The fashion industry can capitalize on the co-branded outerwear trend and incorporate it into their collections.
CategoryLuxury
Luxe Brazilian Streetwear Runways
Piet Debuts Its Spring/Summer 2019 Line on the São Paulo Runway
Fashion brands can incorporate utilitarian designs and functionality into their collections to appeal to consumers seeking versatile and practical clothing options for both urban…
CategoryLuxury
Haute Couture Boomerangs
The Chanel Boomerang is an Elegant Toy from the High-Fashion House
Luxury fashion brands have an opportunity to expand their offerings by venturing into the production of high-end outdoor toys like the Chanel Boomerang.
