Outdoorsy Luxury

High-fashion designers adapt to enter the outdoor "athleisure" industry

Implications - As the sportswear industry continues its growth and designer brands expand their involvement in this space, the next shift comes with their entrance into industries related to outdoor activities. The expansion of high-fashion business models in this realm comes as consumers increasingly expect brands to facilitate their lifestyles, in a way that still reflects how they want to present on social platforms.

Workshop Question - Consider an expanding industry that your brand could collaborate with?
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