High-fashion designers adapt to enter the outdoor "athleisure" industry
Trend - As the sportswear industry continues its growth and designer brands expand their involvement in this space, the next shift comes with their entrance into industries related to outdoor activities.
Insight - The influence of social media on young consumers' lifestyles is vast. Everything from their hobbies to personal style can be inspired by or curated for social media trends, and brands have taken note of that fact. These demographics often expect brands to help them facilitate the lifestyles they're portraying, and the identities they curate for themselves online.
Insight - The influence of social media on young consumers' lifestyles is vast. Everything from their hobbies to personal style can be inspired by or curated for social media trends, and brands have taken note of that fact. These demographics often expect brands to help them facilitate the lifestyles they're portraying, and the identities they curate for themselves online.
Workshop Question - Consider an expanding industry that your brand could collaborate with?
Trend Themes
1. High-fashion Outdoor 'athleisure' Industry - Social media influence on young consumers' lifestyles inspire luxury fashion brands to step into the camping, hiking, and outdoor industry.
2. Luxury Fashion-inspired Camping Gear - The integration of high-end luxury fashion designs and premium materials into traditionally rustic camping items presents an opportunity to create new and upscale products.
3. Sporty Gender-fluid Fashion Collaboration - Partnerships between athletic and emerging fashion brands to develop gender-fluid apparel that combines athletic functionality with style aesthetic.
Industry Implications
1. Outdoor Industry - Innovation and creativity are key components to introduce high-end luxury items to outdoor enthusiasts who seek comfort and high-quality materials.
2. Fashion Industry - The luxury fashion industry could leverage the outdoor market or expand into functional clothing and accessories for people to wear in everyday settings.
3. Sportswear Industry - Incorporating high-end premium materials and intricate design into sportswear that transcends usage from athletic activity to casual wear.
7 Featured, 62 Examples:
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Date Range:
Jan 17 — Feb 19
Trending:
Hot
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