Sleeping Bag-Inspired Outerwear

This North Face Coat is Done in Collaboration with Junya Watanabe

The latest North Face coat borrows its appearance from the iconic Dolomite sleeping bag. The outerwear piece boasts a dual-colored exterior and ample amount of storage space. The hardware — from the zippers and buttons to the pull tabs and the pockets, provides sleek yet functional detailing for the North Face coat. In addition, the layer is completely packable into a bag.

This particular piece of outerwear is yet another collaborative effort between the adventure-forward company and Junya Watanabe. It is evident that the designer has been heavily interested in the dynamics of utility-forward silhouettes. This can be observed from his ongoing collaboration with The North Face, as well as his militant-style runway presentation of the Spring/Summer 2019 collection.

Sleeping Bag-inspired Outerwear
There is an opportunity for outdoor apparel companies to collaborate with designers to create functional and stylish outerwear pieces inspired by other everyday objects.
Functional Detailing
There is potential for innovation in the design of a garment's small details, such as zippers and buttons, to enhance both style and functionality.
Packable Fashion
Fashion brands can explore the potential for packing garments into small bags, making fashion more convenient and portable for consumers.

Sectors Adopting This

Outdoor Apparel
Collaborations between outdoor apparel brands and fashion designers can lead to innovative and functional pieces that appeal to both fashion and adventure enthusiasts.
Fashion Design
Innovations in functional detailing and packable fashion can inspire fashion designers to create more versatile and functional pieces that prioritize convenience and style.
Accessories
The idea of packing clothes into small bags can also be applied to accessories such as purses and backpacks, creating convenient and portable options for consumers on-the-go.
SCORE
3.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 71%
Activity 33%
Freshness 8%

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