The latest Acne Studios menswear series was made for the Spring/Summer 2017 season.
The styles are largely unconventional, with obscure jackets making up the majority of the offerings. It's reported that the designers took ques from camping tents and "quiet Swedish summers" when coming up with the looks. This inspiration is exemplified throughout the lookbook that promotes the new Acne Studios menswear line, which portrays male models nonchalantly slumped on chairs while sporting the vibrant apparel.
Johnny Johansson, the brand's creative director, described the design process behind the collection by saying, "We looked at tents, thought about nostalgia, and also considered how to evolve the waterproof jacket." In addition to the many jackets that are featured, the new Acne Studios menswear series also comes with a variety of rubberized footwear.
Why This Trend Is Growing
- Camping-inspired Menswear
- The trend of unconventional, colorful menswear inspired by camping and nature presents opportunities for innovative designs and sustainable materials.
- Rubberized Footwear
- The trend of rubberized footwear in menswear allows for comfortable and durable outdoor shoes with potential for eco-friendly materials.
- Nostalgia-inspired Fashion
- The trend of nostalgia-inspired fashion presents opportunities for unique and personal designs that tap into childhood memories and evoke emotion.
Industries Being Reshaped
- Fashion
- The fashion industry can capitalize on the trend of unconventional menswear by creating sustainable and eco-friendly collections with unique designs.
- Outdoor Apparel
- The outdoor apparel industry can innovate rubberized footwear by using eco-friendly materials and creating durable, comfortable shoes for outdoor enthusiasts.
- Marketing
- The marketing industry can capitalize on the trend of nostalgia-inspired fashion by tapping into consumers' emotions and creating campaigns that evoke positive childhood memories.
