Grailed Worked with Bowery Football Club on the Monaco and Daytona Kit
Luxe streetwear retail label Grailed collaborated with Bowery Football Club on two limited-edition soccer kits. The two new kits go by the names of 'Monaco' and 'Daytona.' The overarching goal of this partnership was to give Grailed a new understanding of activewear and explore the borders of fashion and sports. The main focus in terms of aesthetics was "speed," drawing sensibilities of car racing along with soccer apparel. The end result boasts design emblems and colors that are true to domestic motorsports.
The kits see exclusive Umbro-branded items that are accompanied by sponsorship motifs that represent Grailed Sports and Lagunitas Brewing Company. Additional details include personalized team patchwork and vinyl heat applications.
The kits see exclusive Umbro-branded items that are accompanied by sponsorship motifs that represent Grailed Sports and Lagunitas Brewing Company. Additional details include personalized team patchwork and vinyl heat applications.
Trend Themes
1. Streetwear Collaborations - Opportunity for luxury streetwear labels to collaborate with sports clubs and create limited-edition kits.
2. Fashion-sports Hybrid - Potential for exploring the intersection of fashion and sports to create unique activewear designs.
3. Motorsports Influence - Opportunity to draw inspiration from car racing aesthetics and incorporate them into soccer apparel designs.
Industry Implications
1. Luxury Streetwear - Collaborative projects between luxury streetwear brands and sports clubs can create exclusive and sought-after products.
2. Fashion and Sports - Fashion brands and sports organizations can work together to explore new possibilities in activewear design.
3. Sporting Goods - Opportunity for sporting goods companies to incorporate motorsports aesthetics into their product lines, targeting a unique audience.
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