Streetwear brand Supreme worked in collaboration with Timberland on a new iteration of Timberland's signature World Hiker Front Country boot silhouette designed specifically for the Winter 2018 season. The latest design is complete with branding accents: to represent Timberland is a tree motif over the tongue and the ankle area as a debossed detail and the signature red Supreme logo on the side of the silhouette.
Additional elements include the GORE-TEX leather construction in order to deliver waterproof elements, an outsole crafted from Vibram rubber for traction and a seam-sealed construction to tackle the wet weather. The new boots have three colorway options in total -- orange, silver and black, with the inclusion of two additional lace sets.
What Makes This Trend Stand Out
- Collaborative Streetwear-footwear Partnerships
- There is an opportunity for brands to collaborate and create unique footwear designs that appeal to the streetwear market.
- Incorporation of Branding Accents on Footwear
- Brands can explore adding branding accents and logos on their footwear to create a unique and recognizable product.
- Integration of Specialized Materials and Construction Techniques
- By utilizing materials like GORE-TEX and implementing seam-sealed construction, brands can create durable and weather-resistant footwear options.
Sectors Adopting This
- Streetwear Fashion
- The streetwear industry can benefit from collaborating with footwear brands to create innovative and trendy products.
- Outdoor Footwear
- Outdoor footwear brands can explore integrating advanced materials and construction techniques to improve their products' durability and functionality.
- Branding and Marketing
- Companies specializing in branding and marketing can offer their expertise in helping footwear brands incorporate branding accents on their products.
