New products present CBD as an antidote for post-coffee jitters
Implications - Championed for a wide range of health benefits, CBD is inspiring a range of new coffee-centric products that seek to offset the extent of side effects such as post-cup anxiety. This new angle suggests an opportunity for brands to proactively address potential customer concerns with built-in solutions, while also highlighting the marketing potential of CBD when incorporated in a more focused way.
Workshop Question - How can you reimagine your product offering in order to incorporate new features that offset perceived side effects?
Trend Themes
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Cbd-infused Coffee — CBD-infused coffee is being offered by companies such as the Flower Power Coffee Co. and Willie's Remedy Coffee.
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Coffee-centric CBD Oils — CBD oil drops made by Minor Figures specifically appeal to coffee lovers for post-consumption use.
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Cbd-infused Coffee Pods — Products such as the Diamond CBD Chill Coffee Capsules combine the convenience of K-Cups with the benefits of CBD.
Industry Implications
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Coffee Industry — There is opportunity for coffee brands to expand their product lines with CBD-infused options.
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CBD Industry — The CBD industry could benefit from targeting coffee drinkers as a specific market for their products.
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Health and Wellness Industry — CBD-infused coffee products present a potential solution for customers who experience post-cup anxiety, which could position the products as a part of the greater health and wellness industry.
