The Drinkworks Home Bar is the Keurig of Cocktails
Justin Lam — November 13, 2018 — Lifestyle
References: digitaltrends & engadget
Many companies claim to have made the "Keurig of cocktails" but the Drinkworks Home Bar is literally a Keurig machine built to craft amazing cocktails. Designed and developed as a joint venture between the single-serving coffee pod giant and Anheuser-Busch InBev, the device closely resembles a Keurig K Cafe espresso maker. However, instead of heating water, the Drinkworks Home Bar cools it and utilizes a carbonation tank fed from a disposable CO2 canister.
The joint venture between the two brands was done with the "mission of making the entire drinking experience — from purchase, to creation, to enjoyment — more remarkable through innovation.”
Accompanying the Drinkworks Home Bar is a collection of cocktail pods. Each of the pods contains a signature blend of spirits and natural flavors, both of which are meant to achieve a perfect cocktail. The ingredients are all precisely measured and will even tell users the correct glass to grab.
Image Credit: Keurig
The joint venture between the two brands was done with the "mission of making the entire drinking experience — from purchase, to creation, to enjoyment — more remarkable through innovation.”
Accompanying the Drinkworks Home Bar is a collection of cocktail pods. Each of the pods contains a signature blend of spirits and natural flavors, both of which are meant to achieve a perfect cocktail. The ingredients are all precisely measured and will even tell users the correct glass to grab.
Image Credit: Keurig
Trend Themes
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Automated Cocktail-making Machines — The development of automated home cocktail-making machines is disrupting the way people make cocktails, offering convenience and precision.
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Pod-based Mixology — The use of cocktail pods with precisely measured ingredients is revolutionizing the way cocktails are crafted, allowing for consistent and high-quality beverages.
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Collaborative Innovation in Beverage Industry — The joint venture between Keurig and Anheuser-Busch InBev showcases the potential for collaboration between different industries to create innovative drinking experiences.
Industry Implications
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Home Appliance Industry — The creation of home cocktail-making machines presents new market opportunities for manufacturers of home appliances, offering consumers a unique and convenient solution for their cocktail needs.
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Beverage Industry — The introduction of pod-based mixology opens up new possibilities for the beverage industry by providing a platform for showcasing unique cocktail blends and reaching a wider consumer base.
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Disposable Canister Industry — The implementation of disposable CO2 canisters in cocktail-making machines creates a demand for the production and distribution of these canisters, serving as an opportunity for growth in the disposable canister industry.
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