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Perfectly Portioned Cocktail Pods

The Bacardi Twistails Pods Achieve Bar-Quality Drinks from Home

— November 4, 2020 — Marketing
The Bacardi Twistails cocktail pods are a new product range from the spirits brand that will offer consumers an easier way to create their own high-quality drinks from the comfort of home with a bar-level quality.

The pods are characterized by their dual-chamber design that includes one section for Bacardi rum and another for natural flavors, which can be prepared by simply pouring the content into a shaker with water and ice before mixing. The pods come in three flavor options including Strawberry Daiquiri, Mojito and Rum Punch.

Digital and eCommerce Director Ankush Manchanda spoke on the new Bacardi Twistails cocktail pods saying, "With more and more people seeking convenience and home entertainment solutions, we asked ourselves how Bacardi could use its expertise as one of the world’s top spirits companies to create a product that would address this gap; and this is how Twistails was born. With the launch of Twistails we wanted to provide a solution that will show people you don’t need an elaborate set-up or countless ingredients to produce bar-quality cocktails at home – it can be as easy as a twist and a shake.”
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